Freelance Senior SEO & GEO Strategist (English/Arabic)

element MEA; Dubai; Remote; AED 335,000 - 614,000; Full time

Benefits offered by this job

Fully remote remote-work aligned to UA

Job summary

element MEA is seeking a senior freelance SEO and GEO strategist to lead the search strategy behind its client accounts. The agency's identity will be shared with shortlisted candidates, while the in-house SEO executive handles technical execution.

This is a strategic, advisory role with remote work on UAE/GCC time. You will build roadmaps, develop bilingual keyword maps, and co-lead monthly strategy and reporting calls, driving Looker Studio/GA4/GSC insights for client success.

Qualifications

• 5+ years in SEO strategy and GEO
• Bilingual English/Arabic with professional fluency
• Strong commercial acumen translating goals into SEO/GEO plans
• Hands-on with SEO tools (Semrush/Ahrefs, GA4, Looker Studio)
• Confident executive-level client communication

Responsibilities

• Map client goals, audiences, and regional priorities
• Build 6–12 month SEO and GEO roadmaps with deliverables and KPIs
• Develop English and Arabic keyword maps and prompt sets for GCC dialects
• Recommend landing page, entity and AEO content structures
• Turn strategy into a prioritized task list for the in-house SEO executive
• Monitor Looker Studio, GA4, GSC, and GEO reports; adjust roadmap
• Co-lead monthly strategy and client calls with stakeholders

Skills

SEO strategy

GEO planning

AI search

Executive communication

Tools

Semrush

Ahrefs

GA4

Looker Studio

Screaming Frog

GSC

Job description

element MEA is supporting a leading Dubai-based creative and digital agency in appointing a senior freelance SEO and Generative Engine Optimization (GEO) strategist to lead the search strategy behind its client accounts. The agency's identity will be shared with shortlisted candidates.

This is a strategic, advisory role. The agency's in-house SEO executive handles technical execution and deployment.

Engagement

• Freelance, on a monthly retainer with an agreed fixed number of hours, and one month's notice.
• Higher involvement while the strategy is built, then around 3-5 hours a week for check-ins, report reviews and monthly client calls.
• Fully remote, working on UAE/GCC time (GST).

Key Responsibilities

• Map client business goals, audiences and regional commercial priorities.
• Build 6-12 month SEO and GEO roadmaps with clear deliverables and KPIs.
• Develop English and Arabic keyword maps and conversational prompt sets (ChatGPT, Perplexity, Gemini, Claude) tailored to GCC dialects and buyer intent.
• Recommend landing page, entity and Answer Engine Optimization (AEO) content structures.
• Turn strategy into a prioritized task list for the in-house SEO executive and review progress weekly.
• Monitor AI share of voice, citations, entity attribution, competitor visibility and priority prompts, and refine the GEO roadmap.
• Validate monthly Looker Studio, GA4, GSC and GEO visibility reports before client submission.
• Co-lead monthly strategy and reporting calls with client stakeholders.

Requirements

• 5+ years in SEO strategy, with proven experience in GEO and AI search.
• Native or professional fluency in English and Arabic, including reviewing Arabic copy and presenting in both languages.
• Strong commercial acumen: you turn business goals into actionable SEO/GEO plans.
• Hands-on with Semrush or Ahrefs, Google Search Console, GA4, Looker Studio, Screaming Frog and LLM visibility tracking tools.
• Confident, executive-level client communication.