Global Senior Social Strategy & Growth Lead

Client of Michael Page; Dubai; On-site; AED 300,000 - 520,000; Full time

Benefits offered by this job

Career growth opportunities

Competitive salary and benefits

Dynamic, fast-paced environment

Job summary

Client of Michael Page is seeking a Lead Social Strategy professional to oversee social media across a portfolio of leading consumer brands. You will develop and execute strategies to drive brand growth, engagement and social innovation across markets.

You will lead content planning, storytelling, and cross‑functional collaboration, monitor performance, and translate insights into action. Fluency in Arabic and English is required, with a proven track record across multiple brands.

Qualifications

• 8-10 years of experience in social media, digital marketing, content, or related disciplines.
• Fluency in both Arabic and English, with the ability to create, review, and manage content across both languages.
• Proven experience developing and implementing successful social media strategies across multiple brands or markets.
• Deep understanding of major social platforms, audience behaviour, and emerging digital trends.
• Strong content development, storytelling, brand management, and community engagement capabilities.
• Excellent analytical skills with the ability to interpret performance metrics and optimise results.
• Demonstrated leadership, stakeholder management, agency management, and project delivery experience.

Responsibilities

• Develop and execute social media strategies that support brand objectives and business growth.
• Lead content planning and storytelling across social platforms ensuring consistency and relevance.
• Drive audience growth engagement and brand visibility through innovative social campaigns.
• Partner with cross-functional teams to deliver integrated digital marketing initiatives.
• Monitor online communities audience conversations and brand reputation across channels.
• Analyse social media performance data and transform insights into actionable recommendations.
• Manage agencies budgets and team performance while fostering a culture of creativity and continuous improvement.

Skills

Social media strategy

Digital marketing

Content creation

Brand storytelling

Analytics

Education

Bachelor's degree in Marketing, Communications, Digital Marketing, Media, or related field

Job description

Client of Michael Page is seeking a Lead Social Strategy professional to oversee social media across a portfolio of leading consumer brands. You will develop and execute strategies to drive brand growth, engagement and social innovation across markets.

You will lead content planning, storytelling, and cross‑functional collaboration, monitor performance, and translate insights into action. Fluency in Arabic and English is required, with a proven track record across multiple brands.