Global Brand Strategy Lead

Dicetek LLC; United Arab Emirates; Sur place; AED 30 000 - 60 000; Plein temps

Résumé du poste

Dicetek LLC seeks a senior branding professional to shape strategy across markets, defining positioning, propositions, messaging, and activation. You will translate insights into content frameworks and governance, guiding cross-channel brand execution.

The role requires coordination with research teams, managing agencies, and navigating multi-stakeholder projects in a fast-moving environment. Fluency in English is essential; Arabic capability is a strong advantage.

Qualifications

• Bachelor's degree in Marketing, Branding, Communications, Business or related discipline.
• 5-8 years of experience in brand strategy, brand management, strategic communications or content strategy.
• Experience in large organisations or leading brand/creative consultancy is preferred.
• Experience shaping brand strategy including positioning, propositions, messaging, brand architecture or activation.
• Strong ability to translate strategy into content and communication frameworks.
• Experience with research, customer insights and competitive analysis.
• Understanding of brand governance and cross-channel brand operations.
• Experience managing agencies and complex, multi-stakeholder projects.
• English fluency is essential; Arabic capability is a strong advantage.
• Experience across multiple markets or culturally diverse audiences is highly valuable.

Connaissances

Brand strategy

Brand management

Strategic communications

Content strategy

Agency management

Stakeholder management

Research & insights

Multichannel branding

English fluency

Arabic capability (advantage)

Formation

Bachelor's degree in Marketing, Branding, Communications, Business or related discipline

Description du poste

Dicetek LLC seeks a senior branding professional to shape strategy across markets, defining positioning, propositions, messaging, and activation. You will translate insights into content frameworks and governance, guiding cross-channel brand execution.

The role requires coordination with research teams, managing agencies, and navigating multi-stakeholder projects in a fast-moving environment. Fluency in English is essential; Arabic capability is a strong advantage.