Brand Strategy Lead — Drive Growth & Digital Presence

Dicetek LLC; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Dicetek LLC in Dubai is seeking a senior Brand Strategy professional to develop and execute strategies that resonate with diverse audiences and differentiate the brand in a competitive landscape.

You will translate insights from market research into cohesive messaging, collaborate with marketing, sales and product teams, and guide content across channels to strengthen brand activation.

Qualifications

• Bachelor’s degree in Marketing, Branding, Communications, Business or related discipline.
• 5–8 years of experience in brand strategy, brand management or content strategy.
• Experience working on brand strategy including positioning, messaging, and brand activation.
• Strong ability to translate strategy into content and communications frameworks.
• English fluency; Arabic capability is a strong advantage; experience with research and competitive analysis.

Responsibilities

• Develop and execute innovative brand strategies for target audiences.
• Conduct market analysis to identify trends, insights, and benchmarks.
• Collaborate with cross-functional teams to ensure cohesive brand messaging.
• Manage the brand's digital presence and online campaigns to drive engagement.

Skills

Brand strategy

Brand management

Content strategy

Communications

Education

Bachelor’s degree in Marketing, Branding, Communications, Business or related discipline

Job description

Dicetek LLC in Dubai is seeking a senior Brand Strategy professional to develop and execute strategies that resonate with diverse audiences and differentiate the brand in a competitive landscape.

You will translate insights from market research into cohesive messaging, collaborate with marketing, sales and product teams, and guide content across channels to strengthen brand activation.