Global Brand Marketing Lead – Yas Island

Miral Destinations; Abu Dhabi; Sur place; AED 300 000 - 420 000; Plein temps

Résumé du poste

Miral Destinations in Abu Dhabi is seeking a Senior Manager to own Yas Island's destination brand across international markets. You will lead brand development, IP usage, and content standards to build salience, awareness, and consideration while supporting new market entry.

You will drive integrated campaigns, collaborate with external agencies, and ensure consistent multilingual communications that boost visitation, guest spend and revenue growth across digital and offline channels.

Qualifications

• Degree-level education in Marketing or equivalent.
• Minimum 8 years of Marketing experience.
• Experience in the Indian market.
• Fluent in written and spoken Hindi.

Responsabilités

• Lead destination marketing campaigns across channels to drive attendance and revenue.
• Oversee brand governance, guidelines and IP usage with external agencies.
• Collaborate with cross-functional teams to align creative and content.
• Manage partnerships, budgets, and performance reporting.

Connaissances

Marketing leadership

Cross-functional collaboration

Strategic brand management

Content strategy

Presentation skills

Formation

Bachelor's degree in Marketing or related field

Outils

PowerPoint

CRM systems

Description du poste

Miral Destinations in Abu Dhabi is seeking a Senior Manager to own Yas Island's destination brand across international markets. You will lead brand development, IP usage, and content standards to build salience, awareness, and consideration while supporting new market entry.

You will drive integrated campaigns, collaborate with external agencies, and ensure consistent multilingual communications that boost visitation, guest spend and revenue growth across digital and offline channels.