Brand Marketing Director: Growth & ROI Leader

IMI media; Abu Dhabi; On-site; AED 279,000 - 390,600; Full time

Job summary

A prominent media company in Abu Dhabi seeks a Head of Brand Marketing to lead its brand initiatives across multiple platforms. The ideal candidate will have at least 10 years of experience in brand marketing, including senior management experience in media or digital content. Candidates should possess strong communication and stakeholder management skills, along with the ability to analyze data and drive marketing strategies to enhance brand equity. Fluency in Arabic and English is required for this role.

Qualifications

• Minimum of 10 years’ experience in brand marketing, including at least 3+ years in a senior managerial role.
• Strong understanding of audience behavior and digital analytics tools.
• Proven ability to develop and execute brand strategies across multiple platforms.

Responsibilities

• Lead the strategic development of brand marketing initiatives across IMI assets.
• Define clear objectives and KPIs for all campaigns.
• Manage external agencies to deliver high-quality creative content.

Skills

Brand marketing

Stakeholder management

Campaign management

Data analysis

Fluent in Arabic and English

Education

Bachelor's degree in Marketing, Communications, or Media

Master's degree in related field

Job description

A prominent media company in Abu Dhabi seeks a Head of Brand Marketing to lead its brand initiatives across multiple platforms. The ideal candidate will have at least 10 years of experience in brand marketing, including senior management experience in media or digital content. Candidates should possess strong communication and stakeholder management skills, along with the ability to analyze data and drive marketing strategies to enhance brand equity. Fluency in Arabic and English is required for this role.