Global Brand & Marketing Lead: Strategy & Campaigns

Emirates Airlines - Other locations; Abu Dhabi; On-site; AED 360,000 - 600,000; Full time

Benefits offered by this job

Travel benefits

Discounted flights & hotel stays

Leave and healthcare package

Transport benefits

Life insurance

Job summary

Emirates, based in Dubai, seeks a Brand and Marketing Manager to lead a portfolio-wide brand strategy, ensuring alignment with Emirates and dnata brands and delivering competitive advantage through CCMB collaboration.

The role drives Run and Build MarComms, translates business objectives into campaigns, and partners with global teams to optimise brand assets and customer journeys while managing budgets and ROI.

Qualifications

• 8+ years experience in Marketing & Media, Communications, Brand/Product management.
• Degree or Honours in Marketing or Communications.
• Working experience as a marketing communications manager with an international organisation.
• Understanding of customer journey across digital and non-digital touchpoints from a marketing communications perspective.

Responsibilities

• Translate brand strategy into measurable objectives for the portfolio.
• Lead and manage Run and Build MarComms programmes across the BU.
• Collaborate with CCMB teams to optimise brand assets and campaigns.
• Monitor budgets and ensure ROI across initiatives.

Skills

Marketing & Media

Communications

Brand/Product management

Education

Degree or Honours in Marketing or Communications

Tools

Automation programs

Marketing data management

Marketing analytics

Job description

Emirates, based in Dubai, seeks a Brand and Marketing Manager to lead a portfolio-wide brand strategy, ensuring alignment with Emirates and dnata brands and delivering competitive advantage through CCMB collaboration.

The role drives Run and Build MarComms, translates business objectives into campaigns, and partners with global teams to optimise brand assets and customer journeys while managing budgets and ROI.