Brand And Marketing Programme Delivery Specialist

dnata; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

dnata, part of the Emirates Group, is seeking a Brand and Marketing Programme Delivery Specialist to develop and deliver MarComms activities aligned with the brand strategy for the business unit, to provide a competitive edge and enhance the customer experience.

In this role, you will collaborate with CCMB and business-unit teams to translate the brand strategy into integrated programmes, work with stakeholders, and support brand growth and operational objectives while staying agile to changing

Responsibilities

• Understand stakeholders and activities within the defined brand strategy.
• Work with team colleagues to translate and convert the brand strategy, commercial and/or operational business.

Job description

Job Description:

Job Purpose

Our Corporate Communications Marketing and Brand team is responsible for conveying the essence of Emirates Group. Our team is pivotal in representing the attitudes, beliefs and goals of our organisation across the globe both internally and with our customers alike. The Brand & Marketing Programme Delivery Specialist will develop and deliver MarComms activities as defined by the Manager Brand and Marketing Programme Deliver and the brand strategy for the business unit to provide a competitive edge in line with Emirates Airline/dnata brands by working closely with different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of the Emirates or dnata brand and sub-brands while demonstrating agility in delivery of activities, in line with changing business priorities. Proactively identify brand, commercial or operational business objectives that shape both MarComms activities and CCMB Build roadmap of their portfolio. In collaboration with the wider team, implement integrated brand and marketing programmes to deliver on the brand strategy, customer experience promise, or achieve business objectives in partnership with the CCMB team of Specialists.

In This Role, You Will

• Understand and communicate with relevant business unit stakeholders the activities within the defined brand strategy, by understanding the overall Emirates/dnata brand strategy, wider operating environment, performance, and dynamics of assigned business units. Work closely with EK Group Market Research, marketing strategic planning, analytics and insights functions to generate the relevant and comprehensive insights on the business unit brand, product and customers positioning in the relevant markets.
• Work with team colleagues to translate and convert the brand strategy, commercial and/or operational business