Global Brand & Marketing Programme Lead

dnata

Dubai

On-site

AED 450,000 - 750,000

Full time

4 days ago

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Benefits offered by this job

Travel benefits

Health insurance

Life insurance

Transport benefits

Leave benefits

Tax-free salary

Job summary

Emirates Group’s Corporate Communications, Marketing and Brand team seeks a Manager Brand and Marketing Programme to co‑develop, manage and implement a brand strategy for the assigned business unit. You will leverage CCMB capabilities to deliver integrated brand and marketing programmes that enhance customer experience and drive business value.

In this role you will shape strategy with stakeholders, translate objectives into campaigns, manage Run and Build MarComms, optimize roadmaps, and

Qualifications

Hold a completed and attested Degree in Marketing or related discipline.
10+ years of experience as a marketing communications manager with an international organisation.
Experience in Airline/Travel industry is preferable.

Responsibilities

As part of CCMB, shape and communicate the BU brand strategy to stakeholders and markets.
Translate business objectives into integrated marketing campaigns across customer journeys.
Oversee Run and Build MarComms programmes for the business unit and manage the Build roadmap.
Identify synergies across portfolios and drive cross‑selling opportunities.
Coordinate with specialist teams to align budgets and resources with brand objectives.
Monitor risks, data governance, and privacy to ensure compliant roadmap delivery.