Global Brand & Communications Lead — Drive Growth & Trust

Michael Page; Dubai; On-site; AED 300,000 - 500,000; Full time

Job summary

Michael Page is seeking a senior communications leader to steer global brand messaging and ensure consistency across customer-facing channels. You will develop integrated strategies to increase awareness and trust, and drive audience engagement through social media, content, and influencer partnerships.

The role involves building ambassador programs, collaborating with media and content creators, and leveraging AI-powered discovery channels to strengthen brand visibility and credibility.

Qualifications

• Experience leading global brand messaging across multiple customer-facing channels.
• Proven ability to build and manage influencer, ambassador and affiliate partnerships.
• Strong relationships with media, industry publications and content creators to boost reputation.

Responsibilities

• Lead and evolve global brand messaging across all customer-facing channels.
• Develop and execute integrated communications strategies to increase awareness, trust and consideration.
• Create engaging social media and content programmes that grow audience engagement and loyalty.
• Build and scale influencer, ambassador and affiliate partnerships to drive visibility and growth.
• Establish relationships with media and content creators to enhance credibility.
• Develop strategies to strengthen visibility across AI-powered search and discovery platforms.
• Monitor brand sentiment and present insights to improve engagement and acquisition.

Skills

Digital marketing

Branding

Content

Social media

Storytelling

Influencer partnerships

Affiliates

Conversion

Sales

Engagement

Job description

Michael Page is seeking a senior communications leader to steer global brand messaging and ensure consistency across customer-facing channels. You will develop integrated strategies to increase awareness and trust, and drive audience engagement through social media, content, and influencer partnerships.

The role involves building ambassador programs, collaborating with media and content creators, and leveraging AI-powered discovery channels to strengthen brand visibility and credibility.