Brand Activation & Campaign Specialist

Gulf Marketing Group (GMG Group); Dubai; Hybrid; AED 180,000 - 260,000; Full time

Job summary

Gulf Marketing Group (GMG Group) in Dubai is seeking a Brand Specialist to support brand strategy and campaigns across touchpoints. The role assists in campaigns, activations, and maintaining brand consistency while collaborating with internal teams and vendors.

You will analyze basic brand metrics, help create marketing materials, organize events, and ensure adherence to brand guidelines. A bachelor’s degree and 0–2 years in marketing or retail are typical prerequisites; this role offers

Qualifications

• Bachelor’s degree in Business Management / Fashion, Buying and Merchandising or its equivalent.
• 0–2 years in marketing, brand management, or retail operations.

Responsibilities

• Assist in planning and executing brand campaigns and activations.
• Support the creation of marketing materials, including in-store displays, digital content, and promotional collaterals.
• Monitor brand performance metrics and provide basic reporting.
• Ensure adherence to brand guidelines in all communications and merchandising efforts.
• Coordinate with internal teams and external vendors for campaign execution.
• Assist in organizing events, product launches, and promotional activities.
• Maintain accurate records of brand activities and campaign results.
• Support market research initiatives to gather insights on competitors and consumer trends.
• Handle ad hoc tasks assigned by the Brand Manager.

Skills

Brand management principles

Data analysis & brand metrics

Project management

Communication skills

Education

Bachelor's degree in Business Management / Fashion, Buying and Merchandising

Job description

Gulf Marketing Group (GMG Group) in Dubai is seeking a Brand Specialist to support brand strategy and campaigns across touchpoints. The role assists in campaigns, activations, and maintaining brand consistency while collaborating with internal teams and vendors.

You will analyze basic brand metrics, help create marketing materials, organize events, and ensure adherence to brand guidelines. A bachelor’s degree and 0–2 years in marketing or retail are typical prerequisites; this role offers