Founding Head of Brand

PAIRES; Abu Dhabi; Remote; AED 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote and asynchronous work

Direct access to co-founders and real创

Video library ready to edit and a team

Room to build a team as the brand GRow

Best AI tools paid for

Brand you own and run

Job summary

PAIRES is seeking a founding Head of Brand to own our identity, voice and visual language across founders, investors and partners. You will craft content strategy, lead editorial output, and direct shoots, delivering high-impact posts and video that shapes how the market perceives PAIRES.

The role offers full remote work with asynchronous collaboration, direct access to the co-founders, and creative freedom to build a brand from day one while growing a team and leveraging our interview library

Qualifications

• Proven ability to build and run a brand end-to-end with measurable results.
• Write, edit video and direct shoots; able to brief out work and still produce.
• Strong editorial voice across posts, newsletters, and reports.

Responsibilities

• Own brand identity, positioning voice, and visual identity across channels.
• Lead editorial and social: weekly founder posts, company posts, newsletters, quarterly report.
• Own video library: repurpose interviews into films, series, clips; manage shoots and edits.

Skills

Brand strategy

Video editing

Editorial & newsletters

Storytelling

Social media management

Team leadership

AI tools

Content creation

Job description

We are hiring a Founding Head of Brand to own how Pairs presents itself to founders and investors its positioning voice and visual identity and the writing and video behind them Pairs is a global network of family offices institutional investors VCs and angels We screen deal flow very tightly and the opportunities that clear our diligence go out to the network We invest alongside them too.

The role

This is our first full-time brand hire. You set the brand strategy and you run it. What Pairs says, where it says it, how it looks, and the impression a founder or investor forms before they ever speak to us. Most weeks that means one or two high-value posts in the founders voices and one or two from the company. You also run story shoots with the founders and investors we work with from booking the guest to the final cut and you edit the video yourself. We already hold a library of recorded founder and investor interviews. A large part of this role is turning that material into content people want to watch and finding creative new ways to use it films series clips and formats we have not tried yet. You also own our editorial output a weekly newsletter that also lives on our site a monthly newsletter and a quarterly report we want to become a reference point for the market. Everything is aimed at one outcome how founders and investors perceive Pairs. Every post film and report should reinforce a brand they trust before the first conversation. You report to the two co-founders, shape the strategy with them directly and have real creative freedom. You will make the work yourself from day one and build a team around you as the brand grows.

What you will own

• Brand identity Positioning voice and visual identity held consistent across our site our social channels and the press
• Editorial and social Weekly founder and company posts on LinkedIn and X both newsletters and the quarterly report You write them and you publish them
• Our video library Repurposing recorded founder and investor interviews into films series and clips and finding creative new ways to use the material
• Story shoots New founder and investor shoots from booking and preparation through the shoot to the final edit which you cut yourself
• Brand perception How founders and investors perceive Pairs and how that perception improves over time

You are a fit if you

Have built and run a brand end to end that we can review a named brand where you set the voice created the content ran the channels and can quote the results before and after Still create the work yourself You write edit video and direct shoots and you can state precisely what you made and what you briefed out In existing footage than others do new formats series and cuts that give recorded material a second life Write to a high standard in a restrained register with published work longer than a social caption Have managed people who make the work whether a small team or freelancers and are ready to build a team here over time Use AI tools daily with clear judgement about where they improve your work and where they would compromise its quality Familiarity with the founder and venture capital world is a strong advantage but not a requirement

What we offer

• Fully remote and asynchronous with a few hours of overlap with US Eastern time each day
• Direct access to the co-founders and real creative freedom
• A library of recorded founder and investor interviews ready to edit and a video team already in place
• The room to build a team around you as the brand grows
• The best AI tools paid for
• A brand that is yours to build and run

You are a fit if you

You are a fit if youHave built and run a brand end to end that we can review: a named brand where you set the voice, created the content, ran the channels, and can quote the results before and after.Still create the work yourself. You write, edit video and direct shoots, and you can state precisely what you made and what you briefed out. In existing footage than others do: new formats, series and cuts that give recorded material a second life.Write to a high standard in a restrained register, with published work longer than a social caption.Have managed people who make the work, whether a small team or freelancers, and are ready to build a team here over time.Use AI tools daily, with clear judgement about where they improve your work and where they would compromise its quality.Familiarity with the founder and venture capital world is a strong advantage, but not a requirement.