Festival PR Lead & Influencer Strategist

THA Venues, Parks & Resorts; Abu Dhabi; On-site; AED 320,000 - 520,000; Full time

Job summary

THA Venues, Parks & Resorts is seeking a senior PR lead to steer planning and delivery before and during large-scale events. You will build media coverage across regional and national outlets, manage on-ground activations, and coordinate influencers to amplify the festival narrative.

Based in the UAE, you will work from the client’s Dubai office and onsite at the festival, overseeing crisis communications and live issue management with calm, decisive leadership.

Qualifications

• Proven experience independently leading the full PR scope of events, festivals, or cultural and traditional events
• Strong media connections in the UAE with hands-on media outreach experience
• Ability to write and finalise press releases without support
• Experience planning and delivering PR stunts and on-ground activations
• Experience organising media days, media dinners and press engagements
• Experience developing crisis communication plans and handling live event issues
• Valid UAE visa required

Responsibilities

• PR Strategy and Leadership: Own the full PR scope of the project from planning and execution through on-ground coordination and post-event reporting
• Media Relations and Content: Build and maintain direct relationships with journalists, editors and media outlets; draft and finalise press releases
• Media Events and Activations: Plan and manage media days, media dinners and other press engagements; deliver PR stunts and activations
• Crisis Communications: Develop a crisis communication plan for the live event period; manage PR issues on site with operations teams

Job description

THA Venues, Parks & Resorts is seeking a senior PR lead to steer planning and delivery before and during large-scale events. You will build media coverage across regional and national outlets, manage on-ground activations, and coordinate influencers to amplify the festival narrative.

Based in the UAE, you will work from the client’s Dubai office and onsite at the festival, overseeing crisis communications and live issue management with calm, decisive leadership.