Executive - Brand Marketing

Apparel Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Apparel Group in Dubai is seeking an experienced Marketing Manager to develop and implement long- and short-term branding and promotional strategies for assigned brands. You will manage budgets, drive business development, and lead a team to deliver integrated campaigns.

The role requires strong project management, collaboration with agencies, and the ability to oversee CRM and retail campaigns across in-mall and in-store channels. Travel may be required.

Qualifications

• Bachelor’s degree in marketing, business administration or equivalent.
• 3 years of experience in marketing or related roles – fashion/retail experience preferred.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Creative thinker with a keen eye for detail.

Responsibilities

• Assist in developing and executing marketing campaigns, both online and offline.
• Coordinate with agencies to ensure campaign materials are delivered on time.
• Monitor campaign updates and provide regular updates to stakeholders.
• Collaborate with agencies to create and update calendars based on launch dates.
• Work on reports, marketing presentations, calendars and content plans.
• Assist in planning and executing marketing events from concept to execution.
• Coordinate marketing projects’ logistics, setup, materials, attendees and suppliers.
• Own the CRM process and drive related initiatives.
• Support retail campaigns (In-Mall & in-Store) with internal/external resources.
• Assist in e-com marketing plans, PR and digital activities in coordination with the digital team.

Skills

Brand management

Marketing strategy

Budgeting

Campaign management

Education

Bachelor's degree in marketing

Job description

• The position is responsible to develop and implement the long and short-term marketing strategies of the brands assigned.
• Responsible for brand management, budget management, business development and people management.

Key Responsibilities

• Assist in the development and execution of marketing campaigns, both online and offline.
• Coordinate with agencies to ensure campaign materials are delivered on time.
• Monitor campaign updates and provide regular updates to all stakeholders.
• Collaborate with agencies to create and update the calendar based on launch dates.
• Work on reports, marketing presentations, calendars and content plans.
• Assist in the planning and execution of marketing events, from concept to execution.
• Coordinate marketing projects’ logistics, setup, promotional materials, attendees, and suppliers.
• Share region assets and launch plans, with all stakeholders. Own the CRM process and approach.
• Work with other internal/external resources on retail campaigns (In-Mall & in-Store).
• Assist in e-com marketing plans, PR and digital activities in coordination with the digital team.
• Conduct basic research, analyze market conditions and competitor data to support marketing strategy.
• Ad hoc projects as requested by the marketing team.
• Identify and work with social media influencers/bloggers in line with the social strategy/social media resource.
• Cultivate and maintain strategic partnerships with key influencers, artists, and industry stakeholders to enhance brand visibility and credibility.
• Oversee the creation of engaging content across various platforms (social media, email, and digital advertising).
• Role involves travel to external venues. May also involve travel to other countries.
• Supporting the traffic-driving activities and initiatives of the retail stores.

Qualifications

• Bachelor’s degree in marketing, business administration or equivalent experience.
• 3 years of experience in marketing or related roles – fashion/retail experience preferred.
• Strong organizational skills and the ability to manage multiple projects simultaneously. Creative thinker with a keen eye for detail.
• Ability to work both independently and collaboratively in a fast-paced environment.