Head of Marketing

Peergrowth Consultancy Co.; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

Peergrowth Consultancy Co. is seeking a dynamic Head of Marketing to lead the brand's marketing strategy with a sharp focus on brand building, digital storytelling and social media excellence.

You will shape the brand identity, create impactful campaigns and drive engagement across platforms to grow a loyal customer base. The role requires 8–10 years of marketing experience, including at least 3 years in a senior role within fashion, lifestyle, or retail.

Qualifications

• Bachelor's degree in Marketing, Communications, Fashion or related field.
• 8-10 years of marketing experience with at least 3 years in a senior role.
• Proven track record in building and scaling fashion/lifestyle brands.
• Expertise in social media strategy, content marketing and influencer collaboration.
• Strong creative vision with an eye for fashion design and digital aesthetics.
• Excellent leadership, communication and project management skills.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with the brand vision and business goals.
• Elevate brand positioning through innovative storytelling, campaign creation and partnerships.
• Lead all aspects of digital marketing with a heavy focus on social media platforms (Instagram, TikTok, YouTube).
• Drive influencer marketing, PR collaborations and content initiatives that strengthen brand affinity and visibility.
• Oversee photo shoots, lookbooks and creative content that aligns with brand aesthetics.
• Analyze marketing performance metrics and optimize campaigns based on insights.
• Manage and mentor the marketing team and collaborate with cross-functional teams (Product, Sales, E-commerce).
• Stay on top of fashion trends, consumer behavior and competitive landscape to keep the brand culturally relevant.

Skills

Brand strategy

Social media

Influencer marketing

Content marketing

Leadership

Education

Bachelor's degree in Marketing Communications Fashion or related field

Job description

We are looking for a dynamic and creative Head of Marketing to lead the brands marketing strategy with a sharp focus on brand building digital storytelling and social media excellence. As the marketing lead you will be responsible for shaping our brand identity creating impactful campaigns and driving engagement across all platforms to grow a loyal customer base.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with the brands vision and business goals.

• Elevate brand positioning through innovative storytelling campaign creation and partnerships.

• Lead all aspects of digital marketing with a heavy focus on social media platforms (Instagram TikTok YouTube etc.).

• Drive influencer marketing PR collaborations and content initiatives that strengthen brand affinity and visibility.

• Oversee photo shoots lookbooks and creative content that aligns with brand aesthetics.

• Analyze marketing performance metrics and optimize campaigns based on insights.

• Manage and mentor the marketing team and collaborate with cross-functional teams (Product Sales E-commerce).

• Stay on top of fashion trends consumer behavior and competitive landscape to keep the brand culturally relevant.

Requirements

• Bachelors degree in Marketing Communications Fashion or a related field (Masters is a plus).

• Minimum of 810 years of marketing experience with at least 3 years in a senior marketing role within the fashion lifestyle or retail industry.

• Proven track record in building and scaling fashion/lifestyle brands.

• Expertise in social media strategy content marketing and influencer collaboration.

• Strong creative vision with an eye for fashion design and digital aesthetics.

• Excellent leadership communication and project management skills.