Executive - Brand Marketing

R&B Fashion; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

R&B Fashion in Dubai seeks a marketing professional to develop and implement long and short-term marketing strategies for the brands assigned, manage brand performance, budget, and people.

You will lead campaigns online and offline, coordinate with agencies, monitor results, plan events, oversee CRM and retail campaigns, and collaborate with the digital team on PR and e-commerce.

Qualifications

• Bachelor's degree in marketing or business administration or equivalent experience.
• 3 years of marketing or related experience; fashion/retail background preferred.
• Strong organizational skills and the ability to manage multiple projects.
• Independent and collaborative work style in a fast-paced environment.

Responsibilities

• Assist in development and execution of marketing campaigns online and offline.
• Coordinate with agencies to ensure campaign materials are delivered on time.
• Monitor campaign updates and provide regular stakeholder updates.
• Collaborate with agencies to update calendars based on launch dates.
• Prepare reports, marketing presentations, calendars and content plans.
• Assist in planning and execution of marketing events from concept to delivery.
• Coordinate logistics, promotional materials, attendees and suppliers for marketing projects.
• Share region assets and launch plans with stakeholders; own the CRM process.
• Work with internal/external resources on retail campaigns (in-mall & in-store).
• Assist in e-com marketing plans, PR and digital activities with the digital team.
• Conduct basic market research and analyze conditions and competitors.
• Take on ad hoc projects requested by the marketing team.
• Identify and work with social media influencers; support social strategy.
• Cultivate strategic partnerships with influencers, artists, and stakeholders.
• Oversee engaging content across platforms (social, email, digital ads).
• Role may involve travel to external venues and other countries.
• Support traffic-driving activities for retail stores.

Skills

Brand management

Campaign planning

Cross-functional collaboration

Organizational skills

Creative thinking

Education

Bachelor's degree in marketing or business administration

Tools

CRM

Job description

Job Description:

• The position is responsible to develop and implement the long and short-term marketing strategies of the brands assigned.


• Responsible for brand management, budget management, business development and people management.

Key Responsibilities

• Assist in the development and execution of marketing campaigns, both online and offline.


• Coordinate with agencies to ensure campaign materials are delivered on time.


• Monitor campaign updates and provide regular updates to all stakeholders.


• Collaborate with agencies to create and update the calendar based on launch dates.


• Work on reports, marketing presentations, calendars and content plans.


• Assist in the planning and execution of marketing events, from concept to execution.


• Coordinate marketing projects’ logistics, setup, promotional materials, attendees, and suppliers.


• Share region assets and launch plans, with all stakeholders. Own the CRM process and approach.


• Work with other internal/external resources on retail campaigns (In-Mall & in-Store).


• Assist in e-com marketing plans, PR and digital activities in coordination with the digital team.


• Conduct basic research, analyze market conditions and competitor data to support marketing strategy.


• Ad hoc projects as requested by the marketing team.


• Identify and work with social media influencers/bloggers in line with the social strategy/social media resource.


• Cultivate and maintain strategic partnerships with key influencers, artists, and industry stakeholders to enhance brand visibility and credibility.


• Oversee the creation of engaging content across various platforms (social media, email, and digital advertising).


• Role involves travel to external venues. May also involve travel to other countries.


• Supporting the traffic-driving activities and initiatives of the retail stores.

Qualifications

• Bachelor’s degree in marketing, business administration or equivalent experience.


• 3 years of experience in marketing or related roles – fashion/retail experience preferred.


• Strong organizational skills and the ability to manage multiple projects simultaneously. Creative thinker with a keen eye for detail.


• Ability to work both independently and collaboratively in a fast-paced environment.