Events & Outreach Manager

University of the arts sharjah; Sharjah; On-site; AED 180,000 - 240,000; Full time

Job summary

University of the Arts Sharjah seeks an Events and Outreach Manager to own the annual events and student recruitment outreach across APA and AVA. You will plan education fairs, Open Days, campus tours and international recruitment trips, building strong relationships with schools, counsellors and industry partners.

The role coordinates budgets, timelines and staffing, while collaborating with PR, social media and design teams to promote every event and capture leads for Admissions.

Qualifications

• Bachelor's degree in Marketing, Events Management, Communications, Business or related field.
• At least 6 years' experience in events management, student recruitment or outreach.
• Experience planning and managing event budgets and suppliers.
• Experience representing an organisation at fairs or outreach events, including international travel.
• Excellent spoken and written English.

Responsibilities

• Own the annual events and outreach calendar for UAS APA and AVA.
• Plan and deliver Open Days, education fairs, campus tours, school workshops, showcases, conferences and exhibitions.
• Prepare event briefs, timelines, budgets, run sheets and staffing rotas.
• Coordinate stand design, collateral, giveaways and logistics with the design team and suppliers.
• Lead post-event evaluation and report on leads, attendance, cost and ROI.
• Plan and lead school visits and workshops in the UAE and recruitment trips to priority international markets.
• Represent the University at fairs and outreach events with accurate advice on programmes, admissions and auditions.
• Capture enquiries and leads and hand them over to Admissions in a timely way.
• Work with Admissions and the academies on audition days, portfolio reviews and applicant events.
• Build and maintain a network of schools counsellors and education agents in the UAE and target markets.
• Develop industry partnerships that support outreach events, student opportunities and the University’s profile.

Skills

Planning

Organisation

Project management

English proficiency

Education

Bachelor's degree in Marketing / Events Management / Communications / Business

Tools

CRM

Job description

POSITION SUMMARY

The Events amp Outreach Manager owns the University s annual events and student recruitment outreach programme across the Academy of Performing Arts APA and the Academy of Visual Arts AVA The role plans and delivers education fairs Open Days school visits campus tours workshops and international recruitment trips and builds lasting relationships with schools counsellors and industry partners The role brings together a programme that currently includes six education fairs seven international recruitment trips two Open Days around 40 school visits 18 workshops and 16 campus tours a year

KEY RESPONSIBILITIES

Events amp Outreach Planning

• Own the annual events and outreach calendar for UAS APA and AVA aligned with admissions cycles and recruitment targets
• Plan and deliver Open Days education fairs campus tours school workshops showcases conferences and exhibitions
• Prepare event briefs timelines budgets run sheets and staffing rotas
• Coordinate stand design collateral giveaways and logistics with the design team and suppliers
• Lead post-event evaluation and report on leads attendance cost and return on investment

Student Recruitment Outreach

• Plan and lead school visits and workshops in the UAE and recruitment trips to priority international markets
• Represent the University at fairs and outreach events giving accurate advice on programmes admissions and auditions
• Capture enquiries and leads accurately and hand them over to Admissions in a timely way
• Work with Admissions and the academies on audition days portfolio reviews and applicant events

Schools Counsellors amp Industry Partnerships

• Build and maintain a network of schools career counsellors and education agents in the UAE and target markets
• Develop industry partnerships that support outreach events student opportunities and the University s profile
• Keep an up-to-date record of contacts visits and partnership activity in the CRM

Suppliers amp Budget

• Brief source and manage event suppliers venues and fair organisers in line with University procurement procedures
• Manage the events and outreach budget lines tracking spend against plan

Collaboration

• Work with the PR social media photography and video team so that every event is promoted and documented
• Coordinate faculty staff and student ambassadors who support events and outreach

Requirements

QUALIFICATIONS

Essential

• Bachelor s degree in Marketing Events Management Communications Business or a related field
• At least 6 years experience in events management student recruitment or outreach including leading large public-facing events
• Proven experience planning and managing event budgets and suppliers
• Experience representing an organisation at fairs or outreach events including international travel
• Excellent spoken and written English

Desirable

• Experience in higher education student recruitment ideally in the UAE or GCC
• An existing network of schools and career counsellors in the UAE
• Arabic language skills
• Experience in the arts culture or creative industries
• Experience using a CRM to manage leads and contacts
• A valid UAE driving licence

Desirable

• Bachelor's degree in Marketing, Events Management, Communications, Business or a related field.
• At least 6 years' experience in events management, student recruitment or outreach, including leading large public-facing events.
• Proven experience planning and managing event budgets and suppliers.
• Experience representing an organisation at fairs or outreach events, including international travel.
• Excellent spoken and written English.
• Experience in higher education student recruitment, ideally in the UAE or GCC.
• An existing network of schools and career counsellors in the UAE.
• Arabic language skills.
• Experience in the arts, culture or creative industries.
• Experience using a CRM to manage leads and contacts.
• A valid UAE driving licence.

SKILLS & COMPETENCIES

Excellent planning, organisation and project management skills. Confident presenter with strong relationship-building skills. Calm and practical problem-solver under pressure and on site. High attention to detail and logistics. Commercial awareness and sound budget control. Willingness to work some evenings and weekends, and to travel.