Social Media Specialist

University of the arts sharjah; Sharjah; On-site; AED 90,000 - 150,000; Full time

Job summary

University of the Arts Sharjah seeks a Social Media Specialist to manage day-to-day social media for UAS and its academies APA and AVA. You will plan, create, publish and report on organic content that builds awareness, engagement and student recruitment through campus-life storytelling.

Working alongside the Digital Marketing Coordinator, you will write captions in English, coordinate Arabic versions, and ensure content aligns with brand voice and approvals.

Qualifications

• Essential: 3+ years managing social media for a brand, institution or agency.
• Portfolio showing planned, created and published social content, including short-form video.
• Hands-on mobile video capture/editing and basic design tools.

Responsibilities

• Plan and manage the social media content calendar for UAS APA and AVA accounts.
• Create, write and publish posts, Reels, Stories and short-form video across platforms.
• Coordinate captions in English and Arabic versions with PR & Content team.
• Monitor comments, respond timely, and route inquiries to the right teams.
• Track performance monthly using analytics and support paid campaigns.

Skills

Creative writing

Video capture/editing

Mobile video tools

Canva / Adobe Express

Hootsuite / Meta Business Suite

Brand voice & approvals

Analytical mindset

Evenings/weekends flexibility

Education

Bachelor's degree in Marketing, Communications, Digital Media or related field

Tools

CapCut

Adobe Premiere Rush

Canva

Adobe Express

Hootsuite

Meta Business Suite

Job description

POSITION SUMMARY

The Social Media Specialist manages the day-to-day social media presence and online community of the University of the Arts Sharjah and its two academies the Academy of Performing Arts APA and the Academy of Visual Arts AVA Working alongside the Digital Marketing Coordinator the role plans creates publishes and reports on organic social content that builds awareness engagement and student recruitment The successful candidate will be close to campus life capturing the energy of performances exhibitions classes and student achievements and turning it into content that resonates with prospective students parents and the wider arts community

KEY RESPONSIBILITIES

• Content Planning amp Publishing Plan and manage the social media content calendar for UAS APA and AVA accounts Create write and publish posts Reels Stories and short-form video across Instagram TikTok LinkedIn Facebook YouTube X and other relevant platforms Adapt content to each platform s format audience and best practice Write captions in English and coordinate Arabic versions with the PR amp Content team Make sure all content follows the University s brand tone of voice and approval processes
• Content Capture Capture short-form photo and video content on campus and at events performances exhibitions fairs and Open Days Brief and work with the in-house photography and video team and student content creators Source and curate student faculty and alumni content with the right permissions
• Community Management Monitor and respond to comments and messages in a timely friendly and accurate way Route admissions and other enquiries to the right teams and elevate sensitive issues Build engagement with students alumni partners and the wider arts community including influencer and creator collaborations where appropriate
• Reporting amp Insight Track and report on social media performance each month using Hootsuite and native platform analytics Monitor trends competitors and platform changes and recommend improvements Work with the Digital Marketing Coordinator so organic content supports paid campaigns and recruitment goals

QUALIFICATIONS

• Essential Bachelor's degree in Marketing, Communications, Digital Media or a related field. At least 3 years' experience managing social media for a brand, institution or agency. A portfolio showing social content you have planned, created and published, including short-form video. Hands-on skills in mobile video capture and editing (for example CapCut, Adobe Premiere Rush or similar) and basic design tools (for example Canva or Adobe Express). Experience using social media management and analytics tools such as Hootsuite or Meta Business Suite. Excellent written English.
• Desirable Experience in higher education, arts, culture or the creative industries. Arabic language skills. Experience with paid social advertising. Experience with Adobe Creative Cloud.

DESIRABLE

• Experience in higher education arts culture or the creative industries
• Arabic language skills
• Experience with paid social advertising
• Experience with Adobe Creative Cloud

SKILLS & COMPETENCIES

Strong creative eye and a feel for what works on each platform. Clear, engaging writing in a consistent brand voice. Organised, with the ability to manage a busy calendar and quick turnarounds. Good judgement with sensitive comments and community issues. Analytical mindset and comfort with data. Willingness to work some evenings and weekends to cover events.

KEY PERFORMANCE INDICATORS

• Growth in followers reach and engagement across UAS APA and AVA accounts Consistency and quality of published content against the content calendar Response time to comments and messages Traffic and enquiries driven from social media to the website and admissions Performance of short-form video content

Bachelor's degree in Marketing, Communications, Digital Media or a related field. At least 3 years' experience managing social media for a brand, institution or agency. A portfolio showing social content you have planned, created and published, including short-form video. Hands-on skills in mobile video capture and editing (for example CapCut, Adobe Premiere Rush or similar) and basic design tools (for example Canva or Adobe Express). Experience using social media management and analytics tools such as Hootsuite or Meta Business Suite. Excellent written English.Desirable Experience in higher education, arts, culture or the creative industries. Arabic language skills. Experience with paid social advertising. Experience with Adobe Creative Cloud.SKILLS & COMPETENCIES Strong creative eye and a feel for what works on each platform. Clear, engaging writing in a consistent brand voice. Organised, with the ability to manage a busy calendar and quick turnarounds. Good judgement with sensitive comments and community issues. Analytical mindset and comfort with data. Willingness to work some evenings and weekends to cover events.