EssenceMediacom: Senior Associate, Media, GCC

EssenceMediacom; Dubai; On-site; AED 90,000 - 140,000; Full time

Benefits offered by this job

Competitive medical, group retirement,

Job summary

EssenceMediacom in Dubai is seeking a Digital Media Specialist to develop and execute integrated digital strategies across channels, aligning with marketing goals and ROI.

The role involves analyzing market trends, managing campaigns, budgets, content calendars, and reporting KPIs. Collaborate with teams and partners to deliver high-quality content that resonates with audiences and drives results.

Qualifications

• Bachelor's degree in marketing, communications, digital media, or a related field.
• 1.5+ years of experience in digital media, marketing, or a related role.
• Proven experience with digital media platforms and campaign management.
• Strong understanding of social media and digital advertising strategies.

Responsibilities

• Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility.
• Analyze market trends and user data to inform strategy and make data-driven decisions.
• Design, execute, and oversee digital campaigns across multiple channels, including social media, email marketing, and digital advertising.
• Manage the end-to-end process of digital media campaigns from concept to execution, including budget management and performance tracking.
• Develop and manage a content calendar that aligns with marketing goals and audience interests.
• Collaborate with internal teams and external partners to create high-quality, engaging content.
• Plan and manage paid digital advertising campaigns, display ads, and social media ads.
• Track, analyze, and report on KPIs for all digital media activities.
• Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI.

Skills

Digital media

Campaign management

Social media

Analytics platforms

Communication skills

Budget management

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Social media insights

Analytics tools

Job description

Responsibilities

• Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility
• Analyze market trends and user data to inform strategy and make data-driven decisions
• Design, execute, and oversee digital campaigns across multiple channels, including social media, email marketing, and digital advertising
• Manage the end-to-end process of digital media campaigns from concept to execution, including budget management and performance tracking
• Develop and manage a content calendar that aligns with marketing goals and audience interests
• Collaborate with internal teams and external partners to create high-quality, engaging content
• Plan and manage paid digital advertising campaigns, display ads, and social media ads
• Track, analyze, and report on key performance indicators (KPIs) for all digital media activities
• Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI

Requirements

• Bachelor's degree in marketing, Communications, Digital Media, or a related field
• Minimum of 1 year and a half of experience in digital media, marketing, or a related role
• Proven experience with digital media platforms and campaign management
• Strong understanding of social media and digital advertising strategies
• Proficiency in digital marketing tools and analytics platforms (social media insights)
• Excellent communication, organizational, and analytical skills
• Ability to lead projects, manage multiple tasks, and meet deadlines

About the Company

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights, and powered by data & technology, we help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. Part of the WPP Media operating unit, we are designed for the new communications economy.

Benefits

• Competitive medical, group retirement plans, vision, and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days