EMEA Ads GTM & Measurement Leader

Tanqeeb

Abu Dhabi

On-site

AED 300,000 - 420,000

Full time

14 days+

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Job summary

Amazon Ads seeks an experienced Go-to-Market leader focused on measurement and insights for its EMEA international expansion. You will link regional sales, global measurement GTM, and product teams to drive launches, adoption, and scalable enablement across multiple countries and cultures.

The role emphasizes enabling sales with measurement capabilities, building scalable tools, and shaping product roadmaps.

Qualifications

5+ years developing, negotiating and executing business agreements
5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
5+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
5+ years of in program management, workforce strategy development, or metrics-driven decision making experience
Bachelor's degree
Knowledge of publisher ad tech stacks and/or advertising technology
Experience developing strategies that influence leadership decisions at the organizational level
Experience managing programs across cross functional teams, building processes and coordinating release schedules
Experience explaining complex technical concepts to various business and technical audiences
Experience presenting to both technical and non-technical executive audiences
Experience leading complex, multi-year initiatives that may be cross-functional and/or span business and technology
Master's degree in business, data science, public administration, finance, engineering, human resources, or related field, or PMP certificate
Experience interpreting data and making business recommendations
Experience identifying, negotiating, and executing complex legal agreements
Experience designing, implementing, and scaling workforce development programs across large-scale operations, including forecasting workforce needs and leveraging analytics to drive program decisions
Experience interpreting data and making business recommendations across leadership and cross-functional teams
Experience using analytical tools for workforce metrics and reporting

Responsibilities

Define launch plans for measurement products in new and expanding markets; identify pilot advertisers, define use cases, and track adoption post-launch.
Build business cases for new measurement capabilities (e.g., brand lift, offline attribution, incrementality) by quantifying advertiser demand and identifying competitive gaps.
Drive product testing and launch readiness for conversion lift and multi-touch attribution solutions; coordinate per-region rollout plans across EMEA locales.
Evaluate and recommend third-party measurement partners to fill gaps where first-party solutions are not yet available, including streaming and video measurement.
Own the business case for advanced attribution solutions; define vertical-specific use cases and influence the international product roadmap.
Own launch readiness for new measurement features: develop locale-specific training, deliver enablement sessions (~3 per quarter), and track adoption metrics.
Build sales training and beta plans for new measurement product launches; enlist pilot advertisers, set up support channels, and drive adoption.
Create scalable playbooks covering measurement value propositions, objection-handling frameworks, and study setup best practices.
Build self-serve troubleshooting resources and escalation paths, including workflows for cross-border and export campaigns.
Create locale-specific measurement capability guides and deliver onboarding training as new markets launch.
Develop positioning guidance for advanced measurement approaches and coordinate with analytics teams for depth.