EMEA GTM & Measurement Lead

Amazon; Dubai; On-site; AED 450,000 - 750,000; Full time

Job summary

Souq.com FZ LLC in UAE seeks an experienced Go-to-Market leader focused on measurement and insights for our EMEA international expansion markets. You will serve as the primary link between regional sales teams, global measurement GTM, and product teams.

You will identify measurement gaps in the market, build business cases for new solutions, drive product launches, track adoption, gather advertiser feedback, and deliver scalable enablement programs.

Qualifications

• 5+ years of developing, negotiating and executing business agreements.
• 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience.
• 5+ years of working with Data & AI related technologies, including AI/ML, GenAI, Analytics, Database, and/or Storage experience.
• 5+ years of in program management, workforce strategy development, or metrics-driven decision making experience.
• Bachelor's degree
• Knowledge of publisher ad tech stacks and/or advertising technology
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• Experience explaining complex technical concepts to various business and technical audiences
• Experience presenting to both technical and non-technical executive audiences
• Experience leading complex, multi-year initiatives that may be cross-functional and/or span business and technology

Responsibilities

• Define launch plans for measurement products in new and expanding markets; identify pilot advertisers, define use cases, and track adoption post-launch.
• Build business cases for new measurement capabilities (e.g., brand lift, offline attribution, incrementality) by quantifying advertiser demand and identifying competitive gaps.
• Drive product testing and launch readiness for conversion lift and multi-touch attribution solutions; coordinate per-region rollout plans across EMEA locales.
• Evaluate and recommend third-party measurement partners to fill gaps where first-party solutions are not yet available, including streaming and video measurement. Manage demand escalation from agencies and advertisers; document requirements and route structured feedback to product teams for prioritization.
• Own the business case for advanced attribution solutions; define vertical-specific use cases and influence the international product roadmap.
• Own launch readiness for new measurement features: develop locale-specific training, deliver enablement sessions (~3 per quarter), and track adoption metrics.
• Build sales training and beta plans for new measurement product launches; enlist pilot advertisers, set up support channels, and drive adoption.
• Create scalable playbooks covering measurement value propositions, objection-handling frameworks, and study setup best practices.
• Build self-serve troubleshooting resources and escalation paths, including workflows for cross-border and export campaigns.
• Create locale-specific measurement capability guides and deliver onboarding training as new markets launch.
• Develop positioning guidance for advanced measurement approaches (e.g., marketing mix models) and coordinate with analytics teams for technical depth.
• Aggregate structured advertiser feedback on measurement products; drive quality of submissions and use insights to influence product roadmap priorities.

Skills

GTM leadership

Business Development

Sales

Data & AI

Analytics

Program Management

Cross-functional collaboration

Influence product roadmaps

Education

Bachelor's degree

Master's degree

PMP

Tools

AI/ML

GenAI

Analytics tools

Databases

Storage

Job description

Souq.com FZ LLC in UAE seeks an experienced Go-to-Market leader focused on measurement and insights for our EMEA international expansion markets. You will serve as the primary link between regional sales teams, global measurement GTM, and product teams.

You will identify measurement gaps in the market, build business cases for new solutions, drive product launches, track adoption, gather advertiser feedback, and deliver scalable enablement programs.