Education Brand & Enrollment Marketing Specialist

Belvedere International School; Abu Dhabi; On-site; AED 90,000 - 130,000; Full time

Job summary

Belvedere International School invites a creative Marketing Specialist to strengthen our brand for the school and nursery, drive enquiries, plan admissions campaigns, and support student enrolment growth across Abu Dhabi and Al Ain communities.

The role requires 5+ years in marketing (education preferred), a Bachelor's in Marketing or related field, fluency in English and Arabic, and a proven portfolio of digital campaigns and content creation.

Qualifications

• Minimum 5 years of experience in marketing, preferably in the education sector.
• Bachelor's degree in Marketing, Digital Marketing, Communications or related field.
• Fluency in English and Arabic with excellent written and verbal communication skills.
• Good knowledge of Al Ain market and families/parents.
• Proven experience managing social media accounts and digital marketing campaigns.
• Strong skills in content creation, photography, videography and visual storytelling.
• Understanding of admissions marketing, lead generation and strategies to increase enrolment.
• Creative, organised, proactive and able to manage multiple projects and deadlines.
• Proficiency in Canva or Adobe Creative Suite.

Responsibilities

• Develop and implement marketing strategies for the school and nursery.
• Manage social media and digital campaigns and create engaging promotional content.
• Plan admissions campaigns and school events to generate enrolment enquiries and support recruitment.

Skills

Marketing strategy

Social media management

Digital marketing

Content creation

Brand building

Lead generation

Event marketing

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Canva

Adobe Creative Suite

Social media analytics tools

Job description

Belvedere International School invites a creative Marketing Specialist to strengthen our brand for the school and nursery, drive enquiries, plan admissions campaigns, and support student enrolment growth across Abu Dhabi and Al Ain communities.

The role requires 5+ years in marketing (education preferred), a Bachelor's in Marketing or related field, fluency in English and Arabic, and a proven portfolio of digital campaigns and content creation.