Ecommerce and Digital Marketing Manager

Abbott; Dubai; On-site; AED 250,000 - 450,000; Full time

Job summary

Abbott Nutrition in UAE seeks a Digital Marketing & E-Commerce Manager to lead digital marketing, e-commerce, and CRM strategies across major nutrition brands. You will drive consumer engagement, online growth, and business performance in the UAE market.

The role requires strong analytics, cross-functional collaboration, and experience managing online sales channels and agency partners. Abbott offers a global environment and diverse opportunities across Nielsen markets.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Media, E-Commerce, or a related field.
• Proven experience in Digital Marketing and/or E-Commerce management.
• Strong understanding of digital marketing, CRM, and omnichannel strategies.
• Experience with online sales channels and digital agency partners.

Responsibilities

• Lead digital marketing, e-commerce, and CRM strategy across key nutrition brands.
• Drive consumer engagement, online growth, and business performance.
• Manage external agencies and ensure alignment with brand strategies.
• Monitor campaign ROI and online sales performance.

Skills

Digital marketing

CRM

Omnichannel

Analytics

Stakeholder mgmt

Education

Bachelor's degree in Marketing/Business/Digital Media/E-Commerce

Tools

Google Analytics

SEMRush

Omniture

WebTrends

NetInsight

Job description

Задачи:

DIGITAL MARKETING & E-COMMERCE MANAGER Abbott Nutrition | UAE Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. In Abbott Nutrition We are committed to helping people achieve their full potential through science-based nutritional products that support health at every stage of life. Our trusted nutrition brands help individuals and families live healthier lives while driving innovation across the healthcare ecosystem. We are seeking a Digital Marketing & E-Commerce Manager to join our Abbott Nutrition team in the UAE. In this role, you will lead the digital marketing, e-commerce, and CRM strategy across key nutrition brands, driving consumer engagement, online growth, and business performance. You will play a pivotal role in shaping the digital ecosystem, leveraging data-driven insights to accelerate brand growth and deliver exceptional customer experiences. Develop and execute consumer and HCP digital strategies for leading nutrition brands including Ensure, Pediasure, and Similac. Lead the digital marketing roadmap and manage the end-to-end digital ecosystem across assigned markets. Drive CRM performance and customer journey optimization to achieve engagement and conversion targets. Coordinate and manage external agencies, ensuring alignment with brand strategies and business objectives. Utilize data analytics and customer insights to improve awareness, engagement, trial, and online sales performance. Support the development and execution of e-commerce strategies to achieve sales, profitability, and market share objectives. Partner closely with sales and marketing teams to maximize online growth through joint business planning and omnichannel execution. Manage e-commerce budgets, operational investments, and agency partnerships. Ensure best-in-class online product content, including enhanced and A+ content across key digital retail platforms. Implement effective acquisition, conversion, retention, and customer engagement programs. Monitor campaign effectiveness, ROI, KPIs, online sales performance, and market share metrics. Translate e-commerce and consumer data into actionable insights and strategic recommendations. Collaborate cross-functionally with supply chain, analytics, sales, and marketing teams to optimize commercial execution.

Требования:

Bachelor's degree in Marketing, Business, Digital Media, E-Commerce, or a related field. Proven experience in a Digital Marketing and/or E-Commerce management role. Strong understanding of digital marketing, CRM, and omnichannel commerce strategies. Demonstrated experience managing online sales channels and digital agency partners. Strong analytical capabilities with the ability to interpret complex datasets and consumer insights. Experience with digital analytics platforms such as Google Analytics, SEMRush, Omniture, WebTrends, NetInsight, or similar tools. Highly creative with a track record of delivering impactful digital campaigns. Strong storytelling, presentation, and stakeholder management skills. Experience working within cross-functional teams to drive business results. Excellent problem-solving abilities, commercial acumen, and customer-centric mindset. Join Abbott Nutrition and help shape the future of digital engagement and e-commerce growth while making a meaningful impact on people's health and well-being. Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal. The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Administrative Support DIVISION: ANI International Nutrition LOCATION: United Arab Emirates > Dubai : Ubora Tower2 ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable