E-Commerce Executive

Safco International Trading Co. L.L.C.; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

Safco International Trading Co. L.L.C. in the United Arab Emirates seeks a data-driven marketing professional to drive customer acquisition across digital channels and marketplaces.

You will plan, manage and optimize campaigns on Google, Meta, TikTok, Noon, and other platforms, analyse performance, and develop actions to improve conversion and revenue. Experience in FMCG and e-commerce operations is preferred.

Qualifications

• Bachelor's degree in Marketing or related field preferred.
• Experience in e-commerce operations in FMCG, ~5–7 years.
• Knowledge of major marketplaces: Amazon, Noon, Carrefour, Talabat, Deliveroo, Instashop, Noon Minutes.

Responsibilities

• Develop and execute strategies to acquire new customers through digital and performance marketing channels.
• Plan and manage customer acquisition campaigns across Google, Meta, TikTok, marketplaces, affiliates, and other relevant platforms.
• Identify new customer segments, target audiences, and acquisition opportunities to drive new sales.
• Identify underperforming categories, brands, SKUs, and sales channels and develop corrective action plans.
• Analyse sales trends and customer behaviour to identify opportunities for incremental revenue.
• Monitor daily website performance, including traffic, conversion rate, orders, revenue, AOV, bounce rate, and customer acquisition metrics.
• Identify opportunities to improve the customer journey and conversion funnel.
• Track campaign performance and optimize budgets based on ROI and commercial performance.
• Analyse campaign attribution and customer acquisition data to identify the most profitable channels.
• Conduct A/B testing of creatives, audiences, offers, landing pages, and campaign structures.
• Track and report key e-commerce KPIs and prepare regular performance reports with actionable recommendations.
• Work with the CRM/marketing team to convert new customers into repeat customers, and develop strategies for abandoned carts, dormant customers, first-time buyers, and high-value customers.

Skills

Digital marketing

Performance marketing

Campaign management

Analytics

A/B testing

Education

Bachelor's degree in Marketing

Job description

• Develop and execute strategies to acquire new customers through digital and performance marketing channels.




• Plan and manage customer acquisition campaigns across Google, Meta, TikTok, marketplaces, affiliates, and other relevant platforms.




• Identify new customer segments, target audiences, and acquisition opportunities to drive new sales.




• Identify underperforming categories, brands, SKUs, and sales channels and develop corrective action plans.




• Analyse sales trends and customer behaviour to identify opportunities for incremental revenue.




• Monitor daily website performance, including traffic, conversion rate, orders, revenue, AOV, bounce rate, and customer acquisition metrics.




• Identify opportunities to improve the customer journey and conversion funnel.




• Track campaign performance and optimize budgets based on ROI and commercial performance.




• Analyse campaign attribution and customer acquisition data to identify the most profitable channels.




• Conduct A/B testing of creatives, audiences, offers, landing pages, and campaign structures.




• Track and report key e-commerce KPIs and prepare regular performance reports with actionable recommendations.




• Work with the CRM/marketing team to convert new customers into repeat customers, and develop strategies for abandoned carts, dormant customers, first-time buyers, and high-value customers.

Desired Candidate Profile

• Bachelor's degree in Marketing, or a related field is preferred.




• Experience in E-commerce operations, preferably in FMCG around 5 to 7 years.




• Knowledge of major marketplaces such as Amazon, Noon, Carrefour, Talabat, Deliveroo, Instashop, and Noon Minutes.