E-commerce - Associate Manager

IFFCO Group; United Arab Emirates; On-site; AED 180,000 - 300,000; Full time

Job summary

IFFCO Group in the United Arab Emirates seeks a senior leader responsible for the strategic direction, day-to-day trading, and sales and profit performance of the online business, including brand.com, Bricks & Clicks, Pure Play, marketplace and aggregators.

You will define and drive the e‑commerce strategy to hit online sales and profit objectives, deliver best‑in‑class customer experience, and lead digital and social marketing initiatives across online partners.

Qualifications

• Proven experience within e-commerce in the CPG/FMCG industry.
• At least 5 years of working experience with online sales and digital advertising.
• Proven experience within an ecommerce role, ideally built from scratch.

Responsibilities

• Define and drive the strategy for the E-commerce business to achieve online sales and profit objectives.
• Deliver best in class customer experience on brand sites and drive innovation.
• Define and drive customer strategy to increase reach, traffic, sales, conversion, AOV including Search, Email, Affiliate, Social.
• Align with global brand vision whilst developing locally relevant programs to accelerate online partners.
• Align with Brand Marketing strategy and activation plans, Digital and Social Marketing.
• Full responsibility for online sales and full P&L targets across all online channels.
• Create, maintain and circulate weekly, monthly, quarterly reports on site/channel performance.
• Monitor and share insights on competitor set.
• Execute the marketing and promotional calendar across online business partners.

Skills

E-commerce strategy

Digital advertising

P&L management

Education

Bachelor's degree in Business

Job description

Responsible for the strategic direction, day to day trading, and sales and profit performance of the online Business. This includes brand.com, Bricks & Clicks, Pure Play, marketplace & aggregators.

• Define and drive the strategy for the E-commerce business in order to achieve online sales, profit objectives while preserving, and building brand integrity.
• Deliver best in class customer experience on customer sites and excel in introducing innovation and new initiatives.
• Define and drive customer strategy to increase reach, further increase traffic, sales, conversion, AOV including Search, Email, Affiliate, Social Commerce
• Ensure alignment with global brand vision whilst developing locally relevant programs to further accelerate our online partners
• Ensure alignment with Brand Marketing strategy and activation plans, Digital and Social Marketing
• Full responsibility for online sales and full P&L targets, across all online channels.
• Create, maintain and circulate weekly, monthly, quarterly reports on site/channel performance
• Monitor and share insight on our competitor set
• Execute the marketing and promotional calendar across online business partners

KPIs

• Ensure to deliver 100% P&L targets across online channels
• Ensure 100% of execution of marketing & promotional calendar,
• Product availability/distribution targets.

Work Experience Requirement

• Proven experience within e-commercewithin the CPG/FMCG industry
• At least 5 years of working experience with online sales and digital advertising
• Proven experience within an ecommerce role, ideally built from scratch

Qualification

Degree holder majoring in business or a related discipline