E-commerce - Associate Manager

IFFCO; Abu Dhabi; On-site; AED 200,000 - 500,000; Full time

Job summary

IFFCO in Abu Dhabi seeks a strategic E-commerce leader to steer online channels including brand.com, Bricks & Clicks, Pure Play, and marketplaces. You will own strategy, P&L, and performance across all online touchpoints, delivering growth in sales, traffic and conversion while preserving brand integrity.

Responsibilities include driving digital marketing initiatives, optimizing customer experience, and delivering timely reports.

Qualifications

• Proven e-commerce experience within the CPG/FMCG sector.
• At least 5 years of online sales and digital advertising experience.
• Experience building an ecommerce operation from scratch.

Responsibilities

• Define and drive the strategy for the E-commerce business to achieve online sales and profit objectives.
• Deliver best-in-class customer experience on brand sites and introduce innovations.
• Drive customer reach, traffic, sales, conversion, and AOV via Search, Email, Affiliate, Social.
• Align with Brand Marketing strategy and activation plans across online partners.
• Create and circulate weekly, monthly, quarterly performance reports.
• Monitor competitor activity and share insights.
• Execute marketing and promotional calendars across online partners.

Skills

E-commerce strategy

Digital advertising

Customer experience

Data analytics

Education

Bachelor's degree in Business

Job description

Job description

Job Summary

Responsible for the strategic direction, day to day trading, and sales and profit performance of the online Business. This includes brand.com, Bricks & Clicks, Pure Play, marketplace & aggregators.

Roles & Responsibilities

• Define and drive the strategy for the E-commerce business in order to achieve online sales, profit objectives while preserving, and building brand integrity.
• Deliver best in class customer experience on customer sites and excel in introducing innovation and new initiatives.
• Define and drive customer strategy to increase reach, further increase traffic, sales, conversion, AOV including Search, Email, Affiliate, Social Commerce
• Ensure alignment with global brand vision whilst developing locally relevant programs to further accelerate our online partners
• Ensure alignment with Brand Marketing strategy and activation plans, Digital and Social Marketing
• Full responsibility for online sales and full P&L targets, across all online channels.
• Create, maintain and circulate weekly, monthly, quarterly reports on site/channel performance
• Monitor and share insight on our competitor set
• Execute the marketing and promotional calendar across online business partners

KPIs

• Ensure to deliver 100% P&L targets across online channels
• Ensure 100% of execution of marketing & promotional calendar,
• Product availability/distribution targets.

Work Experience Requirement

• Proven experience within e-commercewithin the CPG/FMCG industry
• At least 5 years of working experience with online sales and digital advertising
• Proven experience within an ecommerce role, ideally built from scratch

Qualification

Degree holder majoring in business or a related discipline

Competencies

• Analytical Skills
• Category Management
• Communicating effectively
• Customer Centricity
• Data Analytics
• Digital Communication & Media
• Planning & Decision Making
• Self and Team Management