Dubai Marketing Lead - Digital Campaigns & Brand

Al Masaood Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Al Masaood Group in Dubai seeks a Marketing Executive to drive integrated campaigns across digital, PR and events. Based in Dubai, you will coordinate cross-functional activities, support brand development, and ensure alignment with campaign objectives while coordinating with internal teams and external partners.

The role requires 3–5 years in an agency environment, strong knowledge of UAE media, and proficiency in content creation, social media management, and marketing automation tools.

Qualifications

• Bachelor’s degree in Marketing, communications, or business administration.
• 3–5 years in an agency environment handling marketing, communications or similar.
• Experience with integrated campaigns across digital, PR and events.
• Knowledge of UAE media landscape, regulations and culture.
• Proficiency in MS Office; familiarity with CMS/CRM and marketing automation.
• Experience using AI tools for content creation and marketing tasks.

Responsibilities

• Plan and manage digital advertising campaigns across Google Ads, Meta Ads, and LinkedIn.
• Create marketing content including social media captions, blog articles, and promotional materials.
• Manage and update website content and ensure brand-aligned visuals.
• Coordinate with PR agency on press releases and promotional stories.
• Plan and coordinate exhibitions, roadshows, and marketing events; track budgets.

Skills

Analytical skills

Campaign management

Stakeholder management

English proficiency

Driving license (UAE)

Education

Bachelor’s degree in Marketing/Communications/Business Administration

Tools

CMS/CRM systems

Marketing automation

Job description

Al Masaood Group in Dubai seeks a Marketing Executive to drive integrated campaigns across digital, PR and events. Based in Dubai, you will coordinate cross-functional activities, support brand development, and ensure alignment with campaign objectives while coordinating with internal teams and external partners.

The role requires 3–5 years in an agency environment, strong knowledge of UAE media, and proficiency in content creation, social media management, and marketing automation tools.