Senior Marketing Lead - Content & CRM Campaigns

Al Masaood; Abu Dhabi; On-site; AED 180,000 - 320,000; Full time

Job summary

Al Masaood in the United Arab Emirates seeks a Senior Marketing Executive to develop and execute campaigns that promote products and services while strengthening brand awareness and customer engagement. The role involves content creation, digital marketing, CRM communications, events, and brand management, with ~50% focus on customer-facing content across social media, SMS, and WhatsApp.

You will collaborate with brand managers, agencies, sales teams, and digital marketing specialists to deliver

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• Experience in Marketing, PR, Advertising Agency, Events, CRM, Performance Marketing or Digital Marketing Campaigns.
• Strong copywriting and content creation skills.
• Experience creating social media content, marketing captions, SMS, and customer communications.
• Understanding of digital marketing channels and CRM platforms.
• Strong stakeholder management and communication skills.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Plan, execute, and monitor marketing campaigns across automotive brands.
• Develop engaging content for social media, SMS, WhatsApp, email, and digital platforms.
• Collaborate with agencies and suppliers to deliver marketing initiatives and promotional campaigns.
• Support CRM activities and customer engagement programs.
• Coordinate customer events, activations, product launches, and brand experiences.
• Ensure all marketing materials align with brand guidelines and company standards.
• Manage website and e-commerce content updates, promotions, and new launches.
• Support market research, campaign reporting, and marketing performance analysis.
• Work closely with Brand Managers on communication strategies, budgets, and marketing plans.

Skills

Brand management

Content creation

Digital marketing

CRM campaigns

Social media

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Job description

Al Masaood in the United Arab Emirates seeks a Senior Marketing Executive to develop and execute campaigns that promote products and services while strengthening brand awareness and customer engagement. The role involves content creation, digital marketing, CRM communications, events, and brand management, with ~50% focus on customer-facing content across social media, SMS, and WhatsApp.

You will collaborate with brand managers, agencies, sales teams, and digital marketing specialists to deliver