Marketing Executive

Al Masaood Group; Dubai; Sur place; AED 120 000 - 180 000; Plein temps

Résumé du poste

Al Masaood Group in Dubai seeks a Marketing Executive to drive integrated campaigns across digital, PR and events. Based in Dubai, you will coordinate cross-functional activities, support brand development, and ensure alignment with campaign objectives while coordinating with internal teams and external partners.

The role requires 3–5 years in an agency environment, strong knowledge of UAE media, and proficiency in content creation, social media management, and marketing automation tools.

Qualifications

• Bachelor’s degree in Marketing, communications, or business administration.
• 3–5 years in an agency environment handling marketing, communications or similar.
• Experience with integrated campaigns across digital, PR and events.
• Knowledge of UAE media landscape, regulations and culture.
• Proficiency in MS Office; familiarity with CMS/CRM and marketing automation.
• Experience using AI tools for content creation and marketing tasks.

Responsabilités

• Plan and manage digital advertising campaigns across Google Ads, Meta Ads, and LinkedIn.
• Create marketing content including social media captions, blog articles, and promotional materials.
• Manage and update website content and ensure brand-aligned visuals.
• Coordinate with PR agency on press releases and promotional stories.
• Plan and coordinate exhibitions, roadshows, and marketing events; track budgets.

Connaissances

Analytical skills

Campaign management

Stakeholder management

English proficiency

Driving license (UAE)

Formation

Bachelor’s degree in Marketing/Communications/Business Administration

Outils

CMS/CRM systems

Marketing automation

Description du poste

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Marketing Executive

Legal Entity: Al Masaood LLC

Location: Dubai, AE

Job Requisition ID: 2357

Job Function: Marketing

Job Overview:

Job Purpose

To support the execution of integrated marketing and communication initiatives that enhance the visibility and positioning of the Industrial Division. Based in Dubai, the Marketing Executive will coordinate cross-functional marketing activities, contribute to brand development efforts, and ensure alignment across campaigns, with the flexibility to travel to Abu Dhabi and internationally as required.

Core Responsibilities

• Implement marketing initiatives aligned with business objectives and market priorities.
• Support the promotion of Instagrid solutions through coordinated marketing activities and campaigns.
• Work collaboratively with internal teams and external partners to ensure effective execution of marketing initiatives.

Digital Campaigns

• Plan and manage digital advertising campaigns across Google Ads, Meta Ads, and LinkedIn.
• Conduct keyword research and competitor analysis to support paid advertising strategies.
• Coordinate campaign messaging, visuals, and landing pages required for digital campaigns.
• Monitor campaign performance based on key metrics such as impressions, click through rate, cost per lead, and conversions.
• Prepare campaign performance reports with insights and recommendations.

Social Media & Content

• Plan and publish social media content across LinkedIn, and other relevant platforms.
• Create marketing content including social media captions, blog articles, and promotional materials.
• Create short videos showcasing product applications by leveraging relevant social media trends and formats.
• Edit short-form video content for social media using CapCut or similar video editing tools.

Website & Digital Content

• Manage and update website content by collecting, drafting, and uploading relevant information.
• Ensure digital content and visuals remain current and aligned with brand guidelines.
• Maintain the marketing shared folder, image library, and archive of marketing materials.

PR & Communications

• Coordinate with the PR agency on press releases and promotional stories.
• Draft and distribute marketing communications and promotional materials.
• Maintain communication with internal stakeholders, media outlets, and external partners.

Events & Marketing Activities

• Plan and coordinate exhibitions, roadshows, and marketing events.
• Coordinate with event management companies and contractors for stand design and event logistics.
• Track marketing budgets and coordinate with Procurement and Finance on internal approvals, vendor documentation, and payment processes.

Education and Experience

• Bachelor’s degree in Marketing, communication, or Business Administration
• Minimum 3-5 years of previous agency environment experience in marketing, communications, or a similar role.
• Experience in developing and executing integrated marketing campaigns across digital, PR, and events.
• Proven track record in managing media relations, content creation, and brand visibility initiatives in the UAE.
• Strong understanding of UAE media landscape, marketing regulations, and cultural considerations.
• Proficiency in Microsoft Office Suite with familiarity in marketing automation tools, social media management platforms, and CMS/CRM systems.
• Experience using a range of AI tools to streamline and enhance daily tasks, including content creation, design, and marketing activities.

Competencies and Skills

• Strong analytical skills with the ability to interpret marketing data and performance metrics to inform decision-making.
• Ability to manage multiple campaigns, events, and content projects simultaneously while prioritising effectively.
• High level of accuracy and attention to detail in content, branding, and campaign execution.
• Strong stakeholder management skills, including the ability to influence, persuade, and align internal and external partners.
• UAE driving license is a must.
• Strong English communication skills, Arabic language preferred.