Director of Media Strategy, Insights & Content

FL Colombia S.A.S; Abu Dhabi; On-site; AED 600,000 - 1,000,000; Full time

Job summary

FL Colombia S.A.S in Abu Dhabi seeks a strategic Media Planning Director to lead media, market intelligence, and content strategy, aligning with business goals and growth.

You will steer campaigns across digital and traditional channels, manage budgets, and collaborate with executive teams to improve brand visibility and customer engagement.

The role requires extensive leadership, deep market insights, and a track record of data-driven marketing leadership in a global context.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Master's degree in Marketing or Business Administration preferred.
• 8–12 years in media planning, market research, or content strategy with senior leadership.
• Strong analytical and strategic thinking with stakeholder management.
• Fluent English; other languages advantageous.

Responsibilities

• Develop and lead media, market research, and content strategies.
• Oversee media planning, campaigns, buying, and budget allocation.
• Conduct market research and consumer behavior studies.
• Analyze data to identify opportunities and trends.
• Develop editorial plans and brand messaging across platforms.
• Lead content creation and distribution of marketing materials.
• Manage relationships with agencies and external partners.
• Monitor KPIs and drive integrated marketing campaigns.
• Mentor teams and collaborate with senior management.

Skills

Leadership

Strategic thinking

Communication

Stakeholder management

Market insights

Creative direction

Team development

Brand positioning

Education

Bachelor's degree in Marketing/Communications

Master's degree preferred

Tools

Market research tools

Analytics platforms

Media planning systems

Content management systems

Job description

FL Colombia S.A.S in Abu Dhabi seeks a strategic Media Planning Director to lead media, market intelligence, and content strategy, aligning with business goals and growth.

You will steer campaigns across digital and traditional channels, manage budgets, and collaborate with executive teams to improve brand visibility and customer engagement.

The role requires extensive leadership, deep market insights, and a track record of data-driven marketing leadership in a global context.