Strategic Media Analytics Lead

ADNOC Group; Abu Dhabi; On-site; AED 360,000 - 600,000; Full time

Job summary

ADNOC Group in Abu Dhabi is seeking a Media Analytics Manager to lead analysis of multi-channel media data, generating actionable insights to enhance campaign performance and guide strategic decisions.

The role will build dashboards, oversee ROI analyses across TV, digital, and print, collaborate with marketing and data teams, and champion data-driven measurement across the organization.

Qualifications

• Bachelor’s degree in marketing, business analytics, statistics, media studies, or related field.
• 8+ years of experience in media analytics or marketing performance.
• Experience across TV, digital, social media, and print.
• Proficient with data visualization and reporting tools.
• Ability to translate data into insights for senior stakeholders.

Responsibilities

• Analyze media performance across TV, digital, social, and print to assess campaign effectiveness and identify improvements.
• Develop dashboards and reports tracking KPIs and media metrics.
• Monitor real-time campaign data to provide timely insights and optimization recommendations.
• Validate data sources and methodologies to ensure reporting accuracy.
• Present findings clearly to internal stakeholders and senior leadership.
• Support development of media strategies with data-driven insights and benchmarks.
• Conduct ROI and channel mix analyses to guide spend allocation.
• Collaborate with planners to refine targeting based on performance data.
• Identify underperforming channels and propose corrective actions.
• Contribute to annual planning with historical analysis and forecasting.
• Collaborate with Marketing, Analytics & Insights, and Media Managers for alignment.
• Work with creative teams to assess messaging impact on performance.
• Partner with digital and technology teams to implement tracking and data integrity.
• Support campaign briefings and post-campaign reviews with insights.
• Foster knowledge sharing to promote data literacy and informed decisions.

Skills

Media analytics

Campaign performance

Data visualization

Power BI

Tableau

Stakeholder mgmt

SQL

Education

Bachelor’s degree in Marketing/Analytics/Statistics/Media Studies

Tools

Google Analytics

Adobe Analytics

Nielsen

Power BI

Tableau

Job description

ADNOC Group in Abu Dhabi is seeking a Media Analytics Manager to lead analysis of multi-channel media data, generating actionable insights to enhance campaign performance and guide strategic decisions.

The role will build dashboards, oversee ROI analyses across TV, digital, and print, collaborate with marketing and data teams, and champion data-driven measurement across the organization.