Director of Marketing

SOFITEL; United Arab Emirates; On-site; AED 600,000 - 900,000; Full time

Job summary

Sofitel Ras Al Khaimah is seeking a visionary Director of Marketing to steer our regional strategy, elevate brand presence, and drive growth across the UAE hospitality market. Reporting to senior leadership, you will lead integrated campaigns, manage budgets, and mentor a high-performing team while collaborating with Sales and Operations to deliver measurable ROI and exceptional guest experiences.

You will shape annual plans, oversee digital and offline channels, and ensure market insights

Qualifications

• Significant experience in senior marketing leadership roles.
• Strong expertise in strategic marketing, brand development and integrated campaigns.
• Advanced proficiency in digital marketing strategy, performance marketing and analytics.
• Demonstrated ability to influence stakeholders across units.
• Proven experience leading and motivating marketing teams.
• Strong financial acumen with experience managing P&L and budgets.
• Excellent analytical skills translating data into strategies.
• Proficiency with marketing technology platforms and CRM systems.
• Outstanding communication skills for senior leadership presentations.
• Experience developing content strategy and storytelling for audiences.

Responsibilities

• Develop and lead the organization’s marketing strategy aligned with business objectives.
• Drive brand positioning, market presence, and differentiation across touchpoints.
• Design and execute integrated marketing campaigns targeting diverse segments.
• Oversee digital marketing, performance marketing, and ROI-focused initiatives.
• Lead and mentor a high-performing marketing team.
• Partner with Sales, Revenue Operations, and Exec Leadership to align goals.
• Manage budgets, analyze performance, and optimize spend.
• Identify market trends and opportunities to enhance marketing effectiveness.
• Develop annual marketing plans and initiatives that support revenue growth.
• Build strong customer relationships through targeted engagement.

Skills

Senior marketing leadership

Strategic marketing

Brand development

Integrated campaign execution

Digital marketing

Marketing analytics

Stakeholder influence

People leadership

Budget management

CRM systems

Content strategy

Tools

CRM systems

Analytics tools

Job description

Company Description

Join a hotel that is a member of the Accor network whose group brings together more than 45 brands 5 500 hotels 10 000 restaurants and lifestyle destinations. Here we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together we embody the vision of responsible hospitality. Take the opportunity to become a Heartist and let your heart guide you in this world where life beats faster.

Job Description

We are seeking an accomplished and visionary Director of Marketing to lead our marketing strategy and drive business growth in Ras Al-Khaimah United Arab Emirates. Reporting to senior leadership, you will develop and execute comprehensive marketing initiatives that enhance brand positioning, drive customer acquisition and deliver measurable business results. This is an ideal opportunity for a strategic marketing leader who combines innovative thinking with analytical rigor and a genuine passion for creating exceptional customer experiences.

• Develop and lead the organization s marketing strategy aligned with overall business objectives and market opportunities in the UAE region
• Drive brand positioning market presence and competitive differentiation across all customer touchpoints
• Design and execute integrated marketing campaigns targeting diverse customer segments and markets
• Oversee digital marketing strategy performance marketing initiatives and customer acquisition programs to maximize ROI
• Lead and mentor a high-performing marketing team fostering a culture of innovation collaboration and continuous improvement
• Partner with cross-functional stakeholders including Sales Revenue Operations and Executive Leadership to align marketing efforts with business goals
• Manage marketing budgets analyze performance metrics and make data-driven decisions to optimize marketing spend and outcomes
• Identify and capitalize on market trends competitive opportunities and emerging technologies to enhance marketing effectiveness
• Develop annual marketing plans campaigns and initiatives that support revenue growth and customer loyalty objectives
• Build and maintain strong customer relationships through targeted engagement strategies and memorable brand experiences

Qualifications

Required Skills amp Experience

• Significant experience in senior marketing leadership roles with proven track record of driving business results
• Strong expertise in strategic marketing brand development and integrated campaign execution
• Advanced proficiency in digital marketing strategy performance marketing and marketing analytics
• Demonstrated ability to influence stakeholders and collaborate effectively across multiple business units and departments
• Proven experience leading developing and motivating marketing teams to achieve organizational goals
• Strong financial acumen with experience managing P amp L responsibilities and marketing budgets
• Excellent analytical skills with the ability to interpret market data and translate insights into actionable strategies
• Proficiency with marketing technology platforms analytics tools and customer relationship management systems
• Outstanding written and verbal communication skills with the ability to present to senior leadership
• Experience developing content strategy and storytelling that resonates with target audiences

Preferred Experience

• Background in customer-focused industries such as hospitality tourism retail or consumer services
• Experience in the Middle Eastern market or familiarity with regional business practices and consumer behavior
• Knowledge of multi-channel marketing and omnichannel customer engagement strategies
• Experience with market research competitive analysis and consumer insights
• Demonstrated expertise in crisis communication and reputation management
• Background in change management and organizational transformation initiatives

Ideal Candidate Profile

You are a commercially minded marketing professional who understands the power of strategic thinking data-driven decision making and customer-centric innovation. You combine visionary leadership with meticulous attention to detail bringing both strategic perspective and operational excellence. You are collaborative supportive and inclusive with the ability to inspire teams and drive organizational alignment. Your resilience decisiveness and transparent communication style enable you to navigate complex business environments while maintaining focus on long-term goals and sustainable growth.

Additional Information

Your team and working environment In 1-2 sentences introduce the team property or office environment in a way that reflects the culture Note Customization may be included for any specific local or legislative requirements such as work permits.

Our commitment to Diversity amp Inclusion

We are an inclusive company and our ambition is to attract recruit and promote diverse talent.