Director of Marketing

Accor; Dubai; On-site; AED 650,000 - 900,000; Full time

Job summary

Accor in Dubai seeks an accomplished Marketing Director to lead strategic planning, brand positioning, and multi-channel campaigns for the luxury portfolio. You will oversee digital, PR, and promotional activities while aligning with sales, revenue, and F&B to drive revenue growth.

The role requires 7–10 years in marketing, including 3–5 years in senior leadership, with deep UAE luxury hospitality knowledge. Expect a dynamic, fast-paced environment and opportunities for regional impact.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or a related field.
• Minimum 7–10 years of progressive marketing experience, including at least 3–5 years in a senior marketing leadership role, preferably within luxury hospitality.
• Proven experience in developing and executing integrated marketing strategies and brand campaigns.
• Strong understanding of luxury hotel positioning, digital marketing, public relations, social media, and commercial performance.
• Demonstrated ability to manage marketing budgets, evaluate campaign performance, and deliver measurable business results.
• Excellent leadership, communication, presentation, negotiation, and stakeholder management skills.
• Creative, commercially driven, results-oriented, and capable of managing multiple projects in a fast-paced hospitality environment.
• Strong knowledge of the UAE hospitality market, luxury travel trends, and competitive landscape is an advantage.

Responsibilities

• Develop and implement strategic marketing plans to enhance the hotel's brand positioning, visibility, and revenue growth.
• Lead and execute the annual marketing plan in alignment with the hotel's business objectives and brand standards.
• Oversee all marketing activities, including digital marketing, social media, public relations, advertising, and promotional campaigns.
• Collaborate with Sales, Revenue, Food & Beverage, and other departments to drive business performance and revenue opportunities.
• Strengthen and maintain the hotel's brand identity, ensuring consistency across all marketing channels.
• Develop creative and innovative marketing campaigns to increase brand awareness, guest engagement, and market share.
• Manage the hotel's digital presence, including website content, SEO, online advertising, and social media platforms.
• Plan and execute marketing initiatives for restaurants, bars, wellness facilities, events, and seasonal promotions.
• Conduct market research, competitor analysis, and trend assessments to identify new business opportunities.
• Prepare and manage the annual marketing budget, ensuring cost efficiency and return on investment.
• Monitor marketing performance, campaign effectiveness, and key performance indicators to achieve business targets.
• Oversee the development of marketing materials, promotional content, photography, videos, and digital assets.
• Identify opportunities for partnerships, sponsorships, collaborations, and brand-building activities.
• Lead, motivate, and develop the marketing team to achieve departmental objectives and maintain high performance.
• Ensure all marketing activities comply with hotel brand guidelines, company policies, and applicable regulations.
• Prepare and present marketing reports, campaign results, and strategic recommendations to senior management.
• Support hotel openings, new outlet launches, and special projects through effective marketing and communication strategies.
• Drive guest loyalty, brand reputation, and customer engagement through targeted marketing initiatives.
• Perform any other duties and responsibilities assigned by the General Manager in line with business requirements.

Skills

Leadership

Communication

Negotiation

Stakeholder management

Digital marketing

Brand campaigns

Strategic planning

Budget management

Project management

Education

Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or related field

Job description

Company Description

Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations. Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together, we embody the vision of responsible hospitality.

Take the opportunity to become a Heartist®, and let your heart guide you in this world where life beats faster.

Job Description

• Develop and implement strategic marketing plans to enhance the hotel's brand positioning, visibility, and revenue growth.

• Lead and execute the annual marketing plan in alignment with the hotel's business objectives and brand standards.

• Oversee all marketing activities, including digital marketing, social media, public relations, advertising, and promotional campaigns.

• Collaborate with Sales, Revenue, Food & Beverage, and other departments to drive business performance and revenue opportunities.

• Strengthen and maintain the hotel's brand identity, ensuring consistency across all marketing channels.

• Develop creative and innovative marketing campaigns to increase brand awareness, guest engagement, and market share.

• Manage the hotel's digital presence, including website content, SEO, online advertising, and social media platforms.

• Build and maintain strong relationships with media, influencers, agencies, and strategic business partners.

• Plan and execute marketing initiatives for restaurants, bars, wellness facilities, events, and seasonal promotions.

• Conduct market research, competitor analysis, and trend assessments to identify new business opportunities.

• Prepare and manage the annual marketing budget, ensuring cost efficiency and return on investment.

• Monitor marketing performance, campaign effectiveness, and key performance indicators to achieve business targets.

• Oversee the development of marketing materials, promotional content, photography, videos, and digital assets.

• Identify opportunities for partnerships, sponsorships, collaborations, and brand-building activities.

• Lead, motivate, and develop the marketing team to achieve departmental objectives and maintain high performance.

• Ensure all marketing activities comply with hotel brand guidelines, company policies, and applicable regulations.

• Prepare and present marketing reports, campaign results, and strategic recommendations to senior management.

• Support hotel openings, new outlet launches, and special projects through effective marketing and communication strategies.

• Drive guest loyalty, brand reputation, and customer engagement through targeted marketing initiatives.

• Perform any other duties and responsibilities assigned by the General Manager in line with business requirements.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or a related field.

• Minimum 7–10 years of progressive marketing experience, including at least 3–5 years in a senior marketing leadership role, preferably within luxury hospitality.

• Proven experience in developing and executing successful integrated marketing strategies and brand campaigns.

• Strong understanding of luxury hotel positioning, digital marketing, public relations, social media, and commercial performance.

• Demonstrated ability to manage marketing budgets, evaluate campaign performance, and deliver measurable business results.

• Excellent leadership, communication, presentation, negotiation, and stakeholder management skills.

• Creative, commercially driven, results-oriented, and capable of managing multiple projects in a fast-paced hospitality environment.

• Strong knowledge of the UAE hospitality market, luxury travel trends, and competitive landscape is an advantage.