Director of Marketing

AccorHotel Fairmont; Dubai; On-site; AED 391,000 - 670,000; Full time

Job summary

Accor, a leading hospitality group, seeks a senior marketing leader in Dubai to drive brand growth, oversee campaigns, and align marketing with Sales, Revenue and F&B. The role focuses on luxury hospitality, digital strategies and ROI-driven initiatives in a dynamic hotel environment.

In this senior position, you will manage a team, optimize budgets and build strong media partnerships to elevate the hotel's market presence in the UAE and beyond.

Qualifications

• Bachelor's degree in Marketing or related field is required.
• Proven experience in marketing strategies, brand management and digital campaigns.
• Strong knowledge of digital marketing, social media and public relations.
• Excellent leadership, communication and organizational skills.
• Ability to manage budgets, drive revenue and deliver measurable results.

Responsibilities

• Develop and implement marketing strategies to enhance brand awareness and drive revenue growth.
• Lead annual marketing plans, campaigns and promotional activities.
• Oversee digital marketing, social media, public relations and advertising.
• Ensure consistent brand positioning and compliance with hotel brand standards.
• Collaborate with Sales, Revenue and F&B teams to maximize business opportunities.
• Manage marketing budgets and ensure effective return on investment.
• Build relationships with media, influencers, agencies and business partners.
• Identify market trends, competitor activities and new marketing opportunities.
• Plan and execute marketing initiatives for hotel outlets, events and promotions.
• Monitor marketing performance and prepare reports for senior management.
• Lead, motivate and develop the marketing team.

Skills

Marketing strategy

Brand management

Digital campaigns

Digital marketing

Social media

Public relations

Leadership

Communication

Budget management

Education

Bachelor's degree in Marketing, Business Administration, Hospitality Management or related field

Job description

Responsibilities

• Develop and implement marketing strategies to enhance brand awareness and drive revenue growth
• Lead annual marketing plans, campaigns and promotional activities
• Oversee digital marketing, social media, public relations and advertising
• Ensure consistent brand positioning and compliance with hotel brand standards
• Collaborate with Sales, Revenue and F&B teams to maximize business opportunities
• Manage marketing budgets and ensure effective return on investment
• Build relationships with media, influencers, agencies and business partners
• Identify market trends, competitor activities and new marketing opportunities
• Plan and execute marketing initiatives for hotel outlets, events and promotions
• Monitor marketing performance and prepare reports for senior management
• Lead, motivate and develop the marketing team

Requirements

• Bachelor's degree in Marketing, Business Administration, Hospitality Management or related field
• 7-10 years of marketing experience, including 3-5 years in a leadership role
• Proven experience in marketing strategies, brand management and digital campaigns
• Strong knowledge of digital marketing, social media and public relations
• Excellent leadership, communication and organizational skills
• Ability to manage budgets, drive revenue and deliver measurable results

Preferred Qualifications

• Experience in luxury hospitality
• Knowledge of the UAE luxury hospitality market

About the Company

Accor is a hospitality group of more than 45 brands, 5,500 hotels and 10,000 restaurants, committed to responsible hospitality.