Director of Digital & CRM Strategy

Atlantis; Dubai; On-site; AED 45,000 - 65,000; Full time

Job summary

Atlantis Dubai is seeking a Director - Digital and CRM Strategy to shape the luxury hospitality guest journey across websites, mobile apps, booking platforms, and CRM infrastructure. You will lead Digital Channels, Guest-Facing Technology, Data Analytics, and CRM teams to drive acquisition, direct bookings, personalization, retention, and loyalty.

The role reports to the Executive Director of Marketing and requires 8+ years in senior digital leadership, with proven ability to translate

Qualifications

• 8+ years in senior digital leadership, preferably in a large/complex org.
• Experience leading CRM programs and customer data initiatives.
• Strong understanding of enterprise CMS/CRM environments and data platforms.
• Knowledge of SEO, CRO, customer acquisition, retention, personalization, and loyalty.

Responsibilities

• Define and lead the digital and CRM strategy across Atlantis Dubai ecosystem.
• Own evolution of websites, apps, booking journeys, CRM capabilities, guest platforms.
• Lead end-to-end digital guest journey from discovery to post-stay communication.

Skills

Digital strategy

CRM strategy

Customer relationship management

Customer data platforms

Enterprise CRM platforms

Enterprise CMS platforms

Digital channels

Guest-facing technology

Digital product management

Mobile applications

Digital product roadmaps

Customer journey management

Customer experience

Personalisation

Marketing automation

Data analytics

Digital analytics

Performance dashboards

Reporting frameworks

SEO

Conversion rate optimisation

Digital customer acquisition

Customer retention

Loyalty strategy

Customer lifecycle management

Booking journey optimisation

System integration

Digital performance measurement

Commercial analytics

Stakeholder management

Cross-functional leadership

Team development

Project leadership

Tools

CDP

Enterprise CRM platforms

Enterprise CMS platforms

SEO tools

Analytics dashboards

Job description

Atlantis Dubai is seeking a Director - Digital and CRM Strategy to shape the luxury hospitality guest journey across websites, mobile apps, booking platforms, and CRM infrastructure. You will lead Digital Channels, Guest-Facing Technology, Data Analytics, and CRM teams to drive acquisition, direct bookings, personalization, retention, and loyalty.

The role reports to the Executive Director of Marketing and requires 8+ years in senior digital leadership, with proven ability to translate