Director - Digital and CRM

Atlantis; Dubai; On-site; AED 600,000 - 900,000; Full time

Benefits offered by this job

Tax-free salary

F&B privileges

Discounted resort rates

Health insurance with dental coverage

Annual flights home

Life insurance

Incentive programme

Wellness and social initiatives

Job summary

Atlantis Dubai is seeking a Director - Digital and CRM to lead the digital guest journey across the resort and its brands. You will drive customer engagement, loyalty and commercial performance by shaping strategy and hands-on delivery.

You will oversee Digital Channels, Guest-Facing Technology, Data Analytics and CRM, guiding product roadmaps, CRM programs and data capabilities. Collaborative leadership with Marketing, IT and Operations is essential to identify opportunities and deliver

Qualifications

• 8+ years in a senior digital leadership role.
• Proven experience managing CRM programs and data initiatives.
• Experience with guest-facing technology and enterprise platforms.

Responsibilities

• Lead Atlantis Dubai's digital ecosystem and customer engagement strategy.
• Oversee Digital Channels, Guest-Facing Technology, Data Analytics and CRM teams.
• Own and continuously improve the end-to-end digital guest journey.
• Guide the evolution of websites, mobile apps and online booking experiences.
• Shape digital product roadmaps in line with customer and commercial priorities.
• Lead CRM programs and the development of customer data capabilities.
• Oversee customer data platforms and associated digital technologies.
• Identify opportunities to improve personalization, conversion, loyalty and customer retention.
• Use analytics and performance data to guide business and customer-experience decisions.
• Drive continuous innovation across digital platforms and guest-facing technologies.

Skills

Digital leadership

CRM programs

Data analytics

Stakeholder management

Team leadership

Tools

CMS

CRM platforms

Web analytics tools

Job description

Director - Digital and CRM Job Snapshot

Role: Director - Digital and CRM Location: Dubai, UAE Industry: Hospitality Function: Marketing Management Experience: Minimum 8 years in a senior digital leadership role Job Type: Full Time

Position Overview Atlantis Resorts is seeking an experienced Director - Digital and CRM in Dubai, UAE to lead the digital ecosystem and customer engagement strategy across Atlantis Dubai. Reporting to the Executive Director of Marketing, this senior leadership position oversees Digital Channels, Guest-Facing Technology, Data Analytics and CRM, bringing technology, customer data and digital experiences together to strengthen engagement, loyalty and commercial performance.

Job Details Country: UAE City: Dubai Industry: Hospitality Function: Marketing Management Salary: Not disclosed Gender: No Preference Candidate Nationality: Not specified Job Type: Full Time Work Arrangement: On-site

About the Role

The Director - Digital and CRM will take strategic and hands-on ownership of the end-to-end digital guest journey across one of the world 's leading integrated resort destinations. You will lead a high-performing team responsible for the continued evolution of websites, mobile applications, booking journeys, CRM infrastructure, customer data platforms and guest-facing digital technologies.

The role requires close collaboration with Marketing, Commercial, Operations, IT and Corporate teams to identify opportunities for better personalization, conversion, retention, loyalty and guest satisfaction.

Digital Leadership and Strategy

• Lead Atlantis Dubai 's digital ecosystem and customer engagement strategy.
• Oversee Digital Channels, Guest-Facing Technology, Data Analytics and CRM teams.
• Own and continuously improve the end-to-end digital guest journey.
• Guide the evolution of websites, mobile applications and online booking experiences.
• Shape digital product roadmaps in line with customer and commercial priorities.
• Lead CRM programs and the development of customer data capabilities.
• Oversee customer data platforms and associated digital technologies.
• Identify opportunities to improve personalization, conversion, loyalty and customer retention.
• Use analytics and performance data to guide business and customer-experience decisions.
• Drive continuous innovation across digital platforms and guest-facing technologies.

Technology and Performance

The role requires strong understanding of enterprise CMS and CRM platforms, customer data platforms, analytics tools and complex system integrations. You will work across technical and commercial disciplines to ensure digital capabilities support measurable business objectives. You will also oversee digital performance optimisation, SEO, conversion rate optimisation, customer acquisition and customer journey management. Developing dashboards, reporting frameworks and performance measurement strategies will form an important part of translating data into actionable business insights.

About You

You are a strategic and technically capable digital leader with at least eight years of experience in a senior digital leadership role. You have proven experience managing digital platforms, CRM programs and customer data initiatives within a large and complex organization. You should bring experience with mobile applications, digital product roadmaps, enterprise technology platforms and complex integrations. Strong analytical capability is essential, together with the ability to convert data into practical commercial and customer-experience decisions.

Exceptional stakeholder management and project leadership skills are required. You should also have demonstrated success building, coaching and developing high-performing teams and be comfortable communicating technical concepts, business cases and performance results to senior stakeholders. Excellent written and verbal English communication skills are required. Previous experience within hospitality, travel, luxury or another customer-centric industry is highly advantageous.

Working at Atlantis

• Working at Atlantis Atlantis offers a competitive tax-free salary paid in UAE Dirhams, together with food and beverage privileges, discounted rates across Kerzner properties worldwide, comprehensive health insurance with dental coverage, annual flights home, life insurance, an incentive programme, and colleague wellness and social initiatives.
• Colleagues also have access to professional training, learning and development, career mobility and internal growth opportunities across the Kerzner portfolio.

About Atlantis Dubai

Atlantis Dubai is part of Kerzner International and brings together Atlantis, The Palm and Atlantis The Royal. More than 6,000 colleagues representing 129 nationalities work across the two resorts, with shared teams and operational functions supporting their luxury hospitality and guest experiences.