Director, DTC Merchandising & Assortment Strategy

adidas; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

Adidas in Dubai seeks a senior Merchandising & Trading Leader to own assortment planning, forecasting, and in-season trading for the EMC DTC business across Retail, eCommerce and Franchise. You will drive buying strategy, Open-To-Buy planning, and market-aligned range concepts to maximize sales and margins.

Collaborating with Planning, Finance, Demand Planning, SCM and Operations, you will monitor KPIs, analyze sell-through, mitigate supply risks, and translate trends into actionable trading

Qualifications

• University degree in business/Finance/Merchandising required.
• Merchandising experience is essential (10–12 years).
• Management experience (5 years) preferred.

Responsibilities

• Drive overall buying strategy and execution for DTC to meet KPIs (net sales, margin, range efficiency).
• Lead range/concept selection per market balancing brand and commercial needs.
• Contribute to pre-season planning including OTB and option planning for Ecom merchandising.
• Forecast buying based on OTB and assortment plan aligning with marketing strategy.
• Enhance country ranges reflecting localization for DTC.
• Analyze sell-through and support strategic planning via data insights.
• Collaborate with supply chain to ensure product availability and mitigate risks.
• Create seasonal/phasing frameworks aligned to consumer peaks and launches.
• Stay informed on consumer trends to tailor trading actions accordingly.
• Use marketplace trends and feedback to refine strategies and improve shopping experience.
• Identify opportunities to grow market share and improve customer satisfaction.
• Identify and improve current processes, systems and tools for trading and inventory.
• Build scalable foundations for future growth with best practices.
• Plan brand & commercial calendar aligned with market trends.
• Coordinate with Planning, Finance, Demand, SCM & Operations for aligned actions.
• Establish and monitor KPIs to track trading effectiveness.
• Provide actionable insights and stakeholder updates for alignment.

Skills

Commercial acumen

Time management

Multi-tasking

Leadership

Analytical skills

MS Office

Retail systems

English fluency

Detail-oriented

Education

University degree in business/Finance/Merchandising

Tools

Retail Management Systems

MS Office Suite

Job description

Adidas in Dubai seeks a senior Merchandising & Trading Leader to own assortment planning, forecasting, and in-season trading for the EMC DTC business across Retail, eCommerce and Franchise. You will drive buying strategy, Open-To-Buy planning, and market-aligned range concepts to maximize sales and margins.

Collaborating with Planning, Finance, Demand Planning, SCM and Operations, you will monitor KPIs, analyze sell-through, mitigate supply risks, and translate trends into actionable trading