Director, DTC Merchandising & Assortment Strategy

adidas; Dubai; Sur place; AED 420 000 - 660 000; Plein temps

Résumé du poste

adidas is seeking a senior Merchandising leader to drive assortment planning and forecasting for the DTC channels, including Retail, ecom, and Franchise. The role focuses on agile, data-driven decisions to maximize revenue and margin in a fast-paced market.

You will lead pre-season and in-season buying, ensure product availability, and collaborate with Planning, Finance, Demand Planning, SCM, and Operations to align trading actions with broader strategies. Fluent English required.

Qualifications

• University degree in business, finance or merchandising.
• Merchandising experience: 10–12 years
• Management experience: 5 years

Responsabilités

• Drive overall buying strategy and execution for DTC meeting KPIs (Net sales, Margin, range efficiency).
• Contribute to pre-season planning including OTB, product planning and option planning.
• Create buying forecasts aligned with marketing strategy and historical data.
• Enhance Country Range through localization and differentiation for DTC.
• Analyze sell-through and support strategic planning based on data.
• Coordinate availability with supply chain and mitigate risks.
• Develop seasonal/phasing frameworks aligned to peaks and launches.
• Monitor trends to adjust trading actions and improve shopper experience.
• Identify market opportunities and drive actions to capture demand.
• Improve trading and inventory processes with scalable foundations.

Connaissances

Analytical skills

Leadership

Fluent English

MS Office

Retail systems

Time management

Multi-tasking

Formation

University degree in business/Finance/Merchandising

Outils

Retail Management Systems

MS Office

Description du poste

adidas is seeking a senior Merchandising leader to drive assortment planning and forecasting for the DTC channels, including Retail, ecom, and Franchise. The role focuses on agile, data-driven decisions to maximize revenue and margin in a fast-paced market.

You will lead pre-season and in-season buying, ensure product availability, and collaborate with Planning, Finance, Demand Planning, SCM, and Operations to align trading actions with broader strategies. Fluent English required.