Content Writer / Conversion Copywriter

Persian Horizon; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

Persian Horizon is seeking a strategic, conversion-focused Content Writer to craft high-impact marketing content across Meta Ads, Google Ads, LinkedIn, landing pages, email and WhatsApp campaigns, and website content. The role emphasizes business psychology, urgency-based messaging, and investor communication.

You will develop ads, funnels, and organic brand content while adapting tone for luxury audiences, investors, and corporate communications.

Qualifications

• Minimum 2–4 years of experience in content writing, copywriting, or digital marketing.
• Strong understanding of: direct-response marketing, conversion copywriting, social media marketing, lead generation campaigns.
• Experience writing for: Meta Ads, LinkedIn, Google Ads, landing pages; Strong English writing and communication skills.

Responsibilities

• Create high-impact marketing and sales content across platforms including Meta Ads, Google Ads, LinkedIn, landing pages, email marketing, WhatsApp marketing, and website content.
• Develop paid advertising content with high-converting ad copy and variations of hooks, headlines, and CTAs.
• Support funnel and conversion campaigns with lead nurturing, follow-up flows, and messaging clarity across funnel stages.
• Create LinkedIn thought leadership content, educational investment content, blogs/articles, and scripts for founder videos and short-form content.

Skills

Direct-response marketing

Conversion copywriting

Social media marketing

Lead generation campaigns

Strong English writing

Communication skills

Job description

Dubai, United Arab Emirates

Persian Horizon is looking for ahighly strategic and conversion-focused Content Writer who understands how tocreate content that supports lead generation, brand authority, investorcommunication, and sales conversion.

This role is not limited tosocial media captions or generic content writing. The ideal candidate must becapable of creating high-impact marketing and sales content across multipleplatforms including Meta Ads, Google Ads, LinkedIn, landing pages, emailmarketing, WhatsApp marketing, and website content.

The candidate must understandbusiness, investment psychology, direct-response marketing, urgency-basedmessaging, and conversion-focused communication.

Key Responsibilities

Paid Advertising Content

Write high-converting ad copyfor:

• Meta Ads
• Google Ads
• LinkedIn Ads
• Create multiple variations of adhooks, headlines, and CTAs
• ROI
• business acquisition
• market positioning
• crisis/opportunity concepts

Funnel & Conversion Content

• Develop lead nurturing sequences
• Create WhatsApp and emailfollow-up flows
• Support conversion-focusedmarketing campaigns
• Improve messaging clarity acrossall funnel stages

Organic & Brand Content

• Create LinkedIn thoughtleadership content
• Develop educational business andinvestment content
• Write blogs, articles, andwebsite content
• Create scripts for foundervideos, reels, and short-form content
• Maintain consistent brand toneand positioning
• Develop FAQ documents
• Support sales team withcommunication assets

Requirements

Required Skills &Qualifications

Minimum 2–4 years of experiencein content writing, copywriting, or digital marketing

Strong understanding of:

• direct-response marketing
  
• conversion copywriting
  
• social media marketing
  
• lead generation campaigns
  

Experience writing for:

• Meta Ads
  
• LinkedIn
  
• Google Ads
  
• landing pages
  
• Strong English writing andcommunication skills
  

Ability to adapt tone for:

• luxury audiences
  
• investors
  
• business owners
  
• corporate communication
  
• Understanding of marketingpsychology and persuasive writing
  

Preferred Experience

Candidates with experience in thefollowing industries will be preferred:

• Investment
  
• Finance
  
• Business Consulting
  
• High-ticket sales
  
• Luxury brands
  

The candidate will be evaluatedbased on:

• Quality of ad copy and messaging
  
• CTR improvement on campaigns
  
• Lead quality contribution
  
• Conversion-focused writing ability
  
• Content delivery timelines
  
• Creativity and strategic thinking
  
• Ability to support sales and marketing objectives
  

This is not a generic socialmedia content role.

We are looking for a strategicwriter who understands how to create content that drives:

• trust
  
• conversion
  
• business growth
  

The ideal candidate must thinkcommercially, not just creatively.