Conversion-Driven Copywriter for DTC & Paid Social

Rifah Group F.Z LLC; Dubai; On-site; AED 89,000 - 134,000; Full time

Job summary

Rifah Group F.Z LLC in Dubai is seeking a Direct-Response Copywriter who crafts persuasive copy for paid social, landing pages and DTC offers. You will work from customer research and performance data to produce angles and variations that convert.

You’ll collaborate with paid media, creative strategy, design and video teams, adapt copy to brands and audiences, and refine messaging based on performance while meeting deadlines.

Qualifications

• Proven direct-response copywriting for paid social and DTC brands.
• A portfolio showing performance ads and landing pages.
• Strong hooks, offers, objections, proof and CTAs.
• Ability to write concise ads and longer landing pages.
• Based in the UAE with excellent written and spoken English.
• Reliable, organised and responsive to feedback.

Responsibilities

• Write direct-response copy for paid-social ads, landing pages, advertorials and e-commerce offers.
• Develop hooks, angles, headlines, scripts, body copy, proof points, offers and calls to action.
• Turn customer research, reviews, objections and product benefits into persuasive copy.
• Produce multiple variations for structured creative and landing-page tests.
• Work closely with paid media, creative strategy, design and video-editing teams.
• Adapt copy to different brands, audiences, stages of awareness and campaign goals.
• Review performance data and use the findings to improve future copy.
• Keep messaging accurate, on-brand and compliant with client requirements.
• Manage several briefs and deadlines without losing quality or detail.

Skills

Direct-response copywriting

Portfolio

English proficiency

Research skills

Deadline-driven

Based in UAE

Job description

Rifah Group F.Z LLC in Dubai is seeking a Direct-Response Copywriter who crafts persuasive copy for paid social, landing pages and DTC offers. You will work from customer research and performance data to produce angles and variations that convert.

You’ll collaborate with paid media, creative strategy, design and video teams, adapt copy to brands and audiences, and refine messaging based on performance while meeting deadlines.