Digital Sales Lead – Unsecured Lending

Tanqeeb; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

HSBC in the UAE is seeking a Digital Channels professional within the Unsecured Lending segment. The role focuses on driving digital sales for credit cards and personal loans, optimizing customer journeys, and delivering measurable growth through data-driven decisions.

You will work on transformation programs, collaborate with global and local teams, and partner with third‑party platforms to expand digital channels while maintaining a strong customer experience and brand integrity in a

Qualifications

• Experience driving digital sales and acquisition
• Knowledge of digital marketing channels and analytics
• Experience with testing methodologies and experimentation design
• Ability to translate data into actionable insights
• Strong communication and stakeholder management skills

Responsibilities

• Drive Digital Acquisition and Sales Journey transformations across public websites and app journeys
• Lead digital commercialisation programs, marketing consulting, data analysis and problem solving
• Collaborate with partners, aggregators and affiliates to scale performance
• Identify risks and mitigate interdependencies; escalate when needed
• Ensure HSBC Wealth and Personal Banking services deliver standout customer experience

Skills

Digital marketing

A/B Testing

Personalisation

Data analysis

Leadership

Stakeholder management

Presentation skills

Education

Bachelor's degree

Tools

Adobe product suite

Tealium

Looker

Job description

HSBC in the UAE is seeking a Digital Channels professional within the Unsecured Lending segment. The role focuses on driving digital sales for credit cards and personal loans, optimizing customer journeys, and delivering measurable growth through data-driven decisions.

You will work on transformation programs, collaborate with global and local teams, and partner with third‑party platforms to expand digital channels while maintaining a strong customer experience and brand integrity in a