Social Media & Digital Marketing Executive
Responsibilities
- Plan, create and publish posts, reels and stories for Facebook, Instagram and LinkedIn.
- Write captions, coordinate basic designs and videos, and maintain a monthly content calendar.
- Run lead generation campaigns that bring enquiries through WhatsApp, website forms and email.
- Set up, monitor and improve Facebook and Instagram ads through Meta Ads Manager.
- Assist with Google Ads campaigns, including search ads and conversion tracking.
- Create email campaigns and help maintain organized customer and lead lists.
- Reply to social media messages and comments, and coordinate lead follow-up with the sales team.
- Improve basic website SEO, including page titles, descriptions, headings and content.
- Report regularly on ad spend, leads, cost per lead, website traffic and campaign results.
Requirements
- At least 1–2 years of hands-on experience in social media and digital marketing.
- Practical experience with Meta Ads Manager and an understanding of Google Ads.
- Experience generating leads through social media and WhatsApp.
- Basic knowledge of email marketing and website SEO.
- Good English writing and communication skills.
- Ability to create simple content using tools such as Canva and edit short videos.
- Comfortable working on-site in Ajman.
Experience with Shopify, Google Analytics, Google Search Console or Arabic content is an advantage.