Digital Marketing Specialist at Tomsher

Tomsher; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

Tomsher in Dubai is seeking a Digital Marketing Specialist to design, implement, and optimize integrated online campaigns across paid and organic channels while ensuring measurable growth.

The ideal candidate has 3+ years of digital marketing experience, strong communication, and hands-on expertise with GTM, Meta Pixel, Analytics, and content initiatives to drive results.

Qualifications

• Bachelor's degree in digital marketing (or closely related field).
• Excellent communication skills, written and verbal.
• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
• Demonstrate presentation abilities and engage with clients to communicate strategies and results.
• Proactive, detail-oriented, problem-solving mindset.
• Hands-on experience with GTM and Meta Pixel, including conversion tracking and analytics setups.
• Experience with various digital marketing tools and platforms, with a proactive mindset to optimize campaigns.
• Strong analytical skills to derive actionable insights from data.

Responsibilities

• Plan, execute, and manage paid and organic digital marketing campaigns across platforms.
• Implement SEO and SEM strategies, conduct keyword research, optimize content, and manage PPC campaigns.
• Develop content for social media, websites, blog posts, and email campaigns.
• Set up and manage GTM, Pixel, and other tracking codes for accurate event tracking.
• Monitor, analyze, and report campaign performance using analytics platforms.
• Oversee social media channels, content calendars, and engagement.
• Create, test, and email targeted campaigns to nurture leads and drive conversions.
• Conduct A/B tests for landing pages, ads, and emails to improve conversions.
• Collaborate with in-house teams and clients to align strategies with business objectives.

Skills

Digital marketing tools

Campaign management

SEO/SEM

Content creation

GTAG/Pixel

Google Analytics

Facebook Ads Manager

Social media management

Email marketing

A/B testing

Data analytics

Collaboration

Presentation skills

Education

Bachelor's degree in digital marketing

Tools

Google Tag Manager

Meta Pixel

Google Analytics

Facebook Ads Manager

Job description

We are seeking a Digital Marketing Specialist to develop, implement, and optimize online marketing strategies. The ideal candidate will have hands‑on experience with digital marketing tools, a creative mindset, and a passion for driving growth.

Career Opportunities at "Tomsher" Professional Growth We believe that investing in our employees' professional growth is crucial for the success of our organization. We offer a variety of opportunities for our employees to expand their knowledge, skills, and expertise in the IT field.

Collaborative Work Environment We encourage our employees to share ideas, work together, and communicate openly and honestly. Our teams work in a supportive and inclusive environment where everyone's contributions are valued and respected.

Development & Digital Services SINCE 2010 Digital Marketing Specialist
Location: Dubai
Experience: 3+ Years
Job Type: Full time

Key Responsibilities:

• Campaign Management: Plan, execute, and manage paid and organic digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, Eurostaffs, and others.
• SEO & SEM Optimization: Implement strategies to improve search engine rankings, conduct keyword research, optimize content, and manage PPC campaigns.
• Content Creation: Develop content for social media posts, SEO-optimized website content, blog articles, email newsletters, and campaign-related materials.
• GTAG & Pixel Integration: Generate, configure, and implement Google Tag Manager (GTAG), Facebook Pixel, and other tracking codes on website pages, landing pages, and e-commerce platforms to ensure accurate tracking of key events, conversions, and site behavior.
• Analytics & Reporting: Monitor, analyze, and report on the performance of digital campaigns using tools like Google Analytics, Facebook Ads Manager, and other analytics platforms. Ensure that data collection is accurate, and provide actionable insights to optimize campaign performance.
• Social Media Management: Oversee social media platforms, manage content calendars, and drive engagement across channels.
• Email Marketing: Create, test, and send targeted email campaigns to nurture leads and drive conversions.
• A/B Testing: Conduct regular A/B tests for landing pages, ads, and emails to improve conversion rates.
• Collaborative Strategy: Collaborate with both in-house teams and clients to ensure marketing strategies are aligned with business objectives and customer needs.

Qualifications:

• Bachelor degree with minimum 3+ years experience in digital marketing.
• Excellent communication skills, both written and verbal.
• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
• Demonstrate excellent presentation abilities and effectively engage with clients to communicate marketing strategies, results, and recommendations.
• Strong attention to detail and a proactive, problem‑solving mindset.
• Hands‑on experience with Google Tag Manager (GTAG) and Meta Pixel, including setting up and managing conversion tracking, event tracking, and custom analytics configurations.
• Strong experience with various digital marketing tools and platforms, with a proactive and solution‑oriented mindset to address challenges and optimize campaign performance.
• Strong analytical skills, with the ability to extract actionable insights from data and adjust campaigns accordingly.