Digital Marketing Specialist

AWR; Dubai; Presencial; AED 134.000 - 268.000; Jornada completa

Descripción de la vacante

AWR in Dubai is seeking a results-driven Digital Marketing professional to lead brand visibility in the UAE automotive market. You will develop and execute marketing strategies, manage campaigns, influencer partnerships, and social content to engage an active online community.

Responsibilities include planning paid campaigns across Google Ads, Meta, TikTok, YouTube, and more; driving website traffic, test-drive bookings, and lead conversions; and coordinating with sales to align digital

Formación

• Bachelor’s Degree in Marketing, Digital Media, or any related field.
• 3–5 years’ experience in digital marketing, preferably in automotive, retail, or consumer brands.
• Proven expertise in Google Ads, Meta Ads Manager, SEO/SEM, email automation, and analytics tools.
• Strong content creation and social media management skills.
• Data-driven mindset with ability to optimize ROI and performance metrics.
• Good interpersonal skills

Responsabilidades

• Develop and execute paid campaigns across Google Ads, Meta, TikTok, YouTube, and other digital platforms.
• Drive measurable results such as website traffic, test-drive bookings, showroom visits, and lead conversions.
• Manage retargeting campaigns to maximize customer acquisition efficiency.
• Manage content calendars and publish across Instagram, TikTok, YouTube, LinkedIn, and Twitter/X.
• Create engaging, relevant content to capture interest and support customer journeys.
• Oversee social listening, community management, and online reputation monitoring.
• Track KPIs across platforms using Google Analytics, Meta Business Suite, CRM dashboards, and other tools.
• Provide performance reports with insights and recommendations to optimize campaigns.
• Monitor competitor activity and adjust strategies to remain competitive.
• Work closely with the sales team to align digital marketing with showroom and retail objectives.
• Support brand initiatives, events, and campaigns with digital amplification strategies.
• Coordinate with internal and external partners to ensure seamless execution of campaigns.

Conocimientos

Google Ads

Meta Ads Manager

SEO/SEM

Email automation

Analytics tools

Content creation

Social media management

Interpersonal skills

English communication

Data-driven mindset

Educación

Bachelor’s Degree in Marketing

Herramientas

Google Analytics

Meta Business Suite

CRM dashboards

Descripción del empleo

• Develop and execute digital marketing strategies to increase visibility and strengthen brand positioning in the UAE automotive market.
• Manage digital campaigns, influencer partnerships, and social content to build an active and engaged online community.
• Ensure consistent digital storytelling aligned with brand identity and customer touchpoints.

Performance Marketing & Lead Generation

• Plan and optimize paid campaigns across Google Ads, Meta, TikTok, YouTube, and other digital platforms.
• Drive measurable results such as website traffic, test-drive bookings, showroom visits, and lead conversions.
• Manage retargeting campaigns to maximize customer acquisition efficiency.

Social Media & Content Management

• Manage content calendars and publish across Instagram, TikTok, YouTube, LinkedIn, and Twitter/X.
• Create engaging, relevant content to capture interest and support customer journeys.
• Oversee social listening, community management, and online reputation monitoring.

Analytics & Reporting

• Track KPIs across platforms using Google Analytics, Meta Business Suite, CRM dashboards, and other tools.
• Provide performance reports with insights and recommendations to optimize campaigns.
• Monitor competitor activity and adjust strategies to remain competitive.
• Work closely with the sales team to align digital marketing with showroom and retail objectives.
• Support brand initiatives, events, and campaigns with digital amplification strategies.
• Coordinate with internal and external partners to ensure seamless execution of campaigns .

Educational Qualification

• Bachelor’s Degree in Marketing, Digital Media, or any related field.

Work Experience

• 3–5 years’ experience in digital marketing, preferably in automotive, retail, or consumer brands.
• Proven expertise in Google Ads, Meta Ads Manager, SEO/SEM, email automation, and analytics tools.
• Strong content creation and social media management skills.
• Data-driven mindset with ability to optimize ROI and performance metrics.
• Good interpersonal skills

Languages

• Excellent communication skills in English