Digital Marketing Manager

Meraki Global; Dubai; On-site; AED 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary package

Opportunity for professional growth

Exposure to high-value property

Job summary

Meraki Global is seeking a skilled Digital Marketing Specialist to develop and implement comprehensive marketing strategies tailored for the real estate sector. The ideal candidate will manage and optimize campaigns across various platforms, generating high-quality leads for property projects and ensuring consistent brand messaging.

With responsibilities ranging from campaign management to collaboration with sales and marketing teams, this role demands strong analytical abilities, proven digital

Qualifications

• 3–7+ years of digital marketing experience, depending on seniority.
• Proven experience working with a real estate developer is must.
• Strong hands-on experience in performance marketing and lead generation.
• Experience managing substantial digital advertising budgets and optimizing campaigns.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Plan, launch, manage, and optimize paid campaigns across relevant platforms.
• Generate high-quality leads for residential and commercial real estate projects.
• Monitor campaign performance, budgets, CPL, conversion rates, ROAS, and overall ROI.
• Develop and manage social media strategies and content calendars.
• Coordinate with creative agencies and external partners.
• Utilize marketing analytics tools to track performance.
• Conduct competitor, market, audience, and campaign analysis.

Skills

Digital Marketing

Performance Marketing

Real Estate Marketing

Lead Generation

Google Ads

Meta Ads

Social Media Marketing

SEO/SEM

CRM

Google Analytics

Conversion Optimization

Campaign Management

Content Strategy

Data Analytics

ROI/ROAS Optimization

Education

Bachelor's degree in Marketing, Digital Marketing, Business, Communications

Tools

Google Analytics

Google Tag Manager

Meta Business Suite/Ads Manager

Job description

Develop and implement comprehensive digital marketing strategies aligned with company and project objectives.

Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and other relevant platforms.

Generate high-quality leads for residential and/or commercial real estate projects.

Manage digital marketing campaigns for property launches, off-plan projects, events, exhibitions, and promotional campaigns.

Monitor campaign performance, budgets, CPL, conversion rates, ROAS, and overall ROI.

Work closely with the Sales, CRM, and Business Development teams to improve lead quality and conversion.

Develop and manage social media strategies and content calendars across relevant platforms.

Coordinate with creative agencies, designers, videographers, and other external partners.

Manage landing pages, website content, lead-generation forms, and conversion optimization initiatives.

Utilize Google Analytics, Google Tag Manager, Meta Business Suite/Ads Manager, CRM systems, and other marketing analytics tools to track performance.

Prepare regular marketing performance reports and provide actionable recommendations.

Conduct competitor, market, audience, and campaign analysis.

Support SEO, SEM, email marketing, WhatsApp marketing, and other digital initiatives.

Ensure consistent brand positioning and messaging across all digital channels.

Stay updated on digital marketing trends, advertising platform developments, and UAE real estate market dynamics.

Requirements

Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.

3–7+ years of digital marketing experience, depending on seniority.

Proven experience working with a real estate developer is must.

Strong hands-on experience in performance marketing and lead generation.

Experience managing substantial digital advertising budgets and optimizing campaigns based on performance.

Strong knowledge of Google Ads and Meta Ads; experience with TikTok, LinkedIn, and YouTube advertising is an advantage.

Experience with CRM platforms and lead tracking/management.

Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.

Excellent communication, coordination, and project management skills.

Strong understanding of the UAE/Dubai real estate market is preferred.

Key Skills

Digital Marketing | Performance Marketing | Real Estate Marketing | Lead Generation | Google Ads | Meta Ads | Social Media Marketing | SEO/SEM | CRM | Google Analytics | Conversion Optimization | Campaign Management | Content Strategy | Data Analytics | ROI/ROAS Optimization

Benefits

Competitive salary package

Opportunity to work with a growing real estate development company

Exposure to high-value property projects and launches

Professional growth and career development opportunities