Digital Marketing & SEO Specialist

Startex Hub; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

Startex Hub is seeking a results-driven digital marketing specialist in Dubai to develop and execute comprehensive digital marketing strategies. You will drive SEO, PPC, content, and analytics initiatives to boost organic and paid channels, generate high-quality leads, and improve conversion rates.

The role requires staying ahead of SEO trends, conducting keyword research, and delivering performance reports while collaborating with content teams and stakeholders.

Qualifications

• Demonstrated ability to develop and execute digital marketing strategies.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Plan, implement, and optimize SEO campaigns to improve organic rankings and website traffic.
• Conduct keyword research, competitor analysis, and technical SEO audits.
• Manage on-page and off-page SEO, including backlink strategies.
• Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
• Plan and execute Google Ads and Meta Ads campaigns when required.
• Improve website conversion rates and user experience.
• Create and oversee content strategies that support SEO objectives.
• Generate high-quality leads through organic and paid channels.
• Track KPIs and prepare weekly and monthly performance reports.
• Stay updated with the latest SEO algorithms and digital marketing trends.

Skills

SEO strategy

Google Analytics

Keyword research

Backlink building

PPC campaigns

Content strategy

CRO testing

Performance reporting

Tools

Google Analytics

Google Ads

Meta Ads

Google Search Console

Job description

• Develop and execute comprehensive digital marketing strategies.
• Plan, implement, and optimize SEO campaigns to improve organic rankings and website traffic.
• Conduct keyword research, competitor analysis, and technical SEO audits.
• Manage on-page and off-page SEO, including backlink strategies.
• Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
• Plan and execute Google Ads and Meta Ads campaigns when required.
• Improve website conversion rates and user experience.
• Create and oversee content strategies that support SEO objectives.
• Generate high-quality leads through organic and paid channels.
• Track KPIs and prepare weekly and monthly performance reports.
• Stay updated with the latest SEO algorithms and digital marketing trends.