Digital Marketing Manager

Caliberly; Dubai; On-site; AED 300,000 - 420,000; Full time

Job summary

Caliberly is seeking a Digital Marketing Manager in Dubai to drive B2C campaigns for gaming apps. You will oversee Google Ads, Meta, TikTok, and more, optimizing ROI and retention while collaborating with product and creative teams to deliver compelling content.

Ideal candidates bring 6+ years in digital marketing with 4+ years in gaming apps, strong SEO/ASO and analytics skills, and a data-driven mindset to shape growth strategies in fast-paced environments.

Qualifications

• 6+ years in digital marketing with at least 4 years in B2C marketing for gaming apps.
• Proven track record in performance marketing, social ads and campaign management.
• Strong knowledge of SEO, ASO and analytics tools to drive growth.
• Ability to translate data into actionable marketing decisions and content.
• Familiar with gaming trends, platforms, and audience behavior.

Responsibilities

• Develop and execute comprehensive B2C marketing strategies for gaming or app products.
• Lead campaigns across Google Ads, Meta, TikTok and other platforms to drive acquisition.
• Manage performance marketing with focus on ROI, CPA and retention.
• Collaborate with product and creative teams for high-performing content.
• Conduct market research on customer behavior, competition and trends.
• Analyze campaign performance and generate actionable insights.
• Oversee SEO and ASO to boost visibility and downloads.
• Lead influencer marketing initiatives and partnerships.
• Build a marketing calendar aligned with launches and goals.
• Monitor budgets and forecasts to ensure cost-effective campaigns.

Skills

B2C Marketing

Gaming Apps

Performance Marketing

Social Media Ads

Campaign Management

SEO

ASO

Analytics Tools

Influencer Marketing

Budgeting

Leadership

Education

Bachelor's in Marketing/Business/Communications

Tools

Google Ads Manager

Meta Business Suite

TikTok Ads

Google Analytics / Firebase

App Store Optimization (ASO)

Job description

We are hiring a Digital Marketing Manager for a leading organization specializing in innovative applications and gaming solutions. The ideal candidate will have a proven track record in B2C marketing, with significant experience in gaming applications or related industries. This role demands a dynamic individual capable of driving growth through creative strategies, data-driven decision-making, and expertise in the digital marketing landscape.

Key Responsibilities:

• Develop and execute comprehensive B2C marketing strategies for gaming or application-based products to drive user acquisition, engagement, and retention.


• Oversee digital marketing campaigns across various platforms, including Google Ads, Meta (Facebook/Instagram), TikTok, and others.


• Manage performance marketing efforts, optimizing campaigns for ROI, CPA, and user retention metrics.


• Collaborate with the product and creative teams to produce engaging and high-performing content for digital campaigns.


• Conduct in-depth market research to understand customer behavior, competitor strategies, and industry trends.


• Analyze and interpret campaign performance data, generating actionable insights and recommendations.


• Manage SEO and ASO (App Store Optimization) strategies to enhance app visibility and downloads.


• Lead influencer marketing initiatives and partnerships to amplify brand reach and credibility.


• Build and maintain a robust marketing calendar aligned with business goals and product launches.


• Monitor budgets, forecasts, and spending to ensure cost-effective campaign execution.

Requirements:

• Total of 6+ years of experience in digital marketing, with at least 4 years in B2C marketing for gaming applications or similar industries (applications preferred).


• Expertise in performance marketing, social media advertising, and digital campaign management.


• Strong knowledge of SEO, ASO, and analytics tools such as Google Analytics, Firebase, or equivalent platforms.


• Demonstrated ability to drive customer engagement and user retention through innovative campaigns.


• Familiarity with gaming trends, platforms, and audience behavior.


• Experience in leveraging data and insights to shape marketing strategies and decisions.


• Excellent project management, organizational, and leadership skills.


• Proficiency in marketing tools such as Google Ads Manager, TikTok Ads, Meta Business Suite, and analytics platforms.

Preferred Qualifications:

• Bachelors degree in Marketing, Business, Communications, or a related field.


• Strong understanding of gaming industry metrics and KPIs.


• Experience working with app-based products in fast-paced, dynamic environments.