Digital Marketing Executive

Confidential; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Confidential is seeking a Digital Marketing Executive to strengthen brand visibility and drive online sales in a premium, fashion-forward environment. The role blends hands-on campaign execution with strong analytics to optimize performance and accelerate growth across paid media, social, and CRM initiatives.

You will craft compelling copy, coordinate with e-commerce and creative teams, and manage external partners to deliver high-quality campaigns on time.

Qualifications

• 4–7 years of experience in digital marketing or a similar role.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Strong knowledge of social media, content strategy, paid media and campaign optimisation.
• Experience with luxury or premium brands is preferred.
• Excellent copywriting, communication and project management skills.

Responsibilities

• Develop and execute integrated digital marketing campaigns aligned with brand and business objectives.
• Plan, manage and optimise paid campaigns across Meta Ads Manager and Google Ads, with TikTok advertising where relevant.
• Monitor advertising budgets and performance metrics including ROAS, CAC, conversions, CTR and CPC.
• Test audiences, creatives, messaging and placements to improve results.
• Develop social media strategies, content calendars and premium storytelling.
• Write engaging copy for social media, digital ads, emails and website content.
• Collaborate with e-commerce and creative teams on launches, promotions, landing pages and customer journeys.
• Use Google Analytics and reporting tools to analyse performance and suggest improvements.
• Support CRM campaigns focused on segmentation, engagement and retention.
• Manage agencies, freelancers and partners ensuring quality and timely delivery.

Skills

Digital marketing

Paid media

Meta Ads Manager

Google Ads

Analytics

Social media

Copywriting

CRM systems

Project management

Tools

Google Analytics

Job description

We are looking for a creative and commercially minded Digital Marketing Executive to strengthen brand visibility, drive customer acquisition and support online sales growth.

The ideal candidate will combine hands-on campaign execution with strong analytical skills and an understanding of premium brand positioning. Experience with fashion, luxury, beauty, lifestyle or premium consumer brands is strongly preferred.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns aligned with brand and business objectives.
• Plan, manage and optimise paid campaigns through Meta Ads Manager and Google Ads, with TikTok advertising where relevant.
• Monitor advertising budgets and performance metrics, including ROAS, customer acquisition cost, conversions, CTR and CPC.
• Test audiences, creatives, messaging and placements to improve campaign results.
• Develop social media strategies, content calendars and product storytelling that reflect premium brand aesthetics.
• Write engaging copy for social media, digital advertisements, email campaigns and website content.
• Collaborate with e-commerce and creative teams on product launches, promotions, landing pages and customer journey improvements.
• Use Google Analytics and other reporting tools to analyse performance and recommend practical improvements.
• Support CRM campaigns focused on customer segmentation, engagement and retention.
• Manage agencies, freelancers and creative partners, ensuring quality deliverables and timely execution.

Requirements

• 4-7 years of experience in digital marketing, performance marketing or a similar role.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Strong knowledge of social media, content strategy, paid media and campaign optimisation.
• Understanding of luxury brand communication, visual storytelling and premium positioning.
• Familiarity with e-commerce platforms, CRM systems and analytics tools.
• Excellent copywriting, communication and project management skills.
• Ability to connect marketing activity with measurable business results.
• Ability to manage multiple campaigns and deadlines independently.
• Experience with TikTok Ads is an advantage.
• Experience with Google Analytics and digital reporting is preferred.

What We're Looking For

A proactive, detail-oriented marketer who combines creativity with data-driven decision-making, takes ownership and works effectively with creative teams, management and external partners.