Digital Marketing Manager

Synergypm; Dubai; On-site; AED 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Incentives

Growth opportunities

Job summary

Synergypm is seeking a Digital Marketing Manager to lead the digital growth agenda across multiple online platforms, driving performance and optimizing customer journeys. You will coordinate with cross-functional teams to execute high-impact campaigns across paid, owned, and earned channels.

The ideal candidate has 5+ years in digital marketing with e-commerce focus and strong knowledge of SEO, SEM, and analytics.

Qualifications

• Bachelor’s degree in Marketing, Business, or Digital Media.
• Master’s degree preferred in related field.
• 5+ years of digital marketing experience with e-commerce focus.
• Omnichannel strategy experience across online and retail environments.
• Strong knowledge of SEO, SEM, Google Ads, Meta Ads, email automation, CRM systems, and analytics.

Responsibilities

• Develop and execute data-led digital marketing strategies for e-commerce growth and omnichannel performance.
• Plan and manage multi-channel campaigns across Google Ads, Meta, TikTok, YouTube, email, SEO, and marketplaces.
• Analyze ROI, KPIs, website traffic, and conversion rates to identify trends and optimization opportunities.
• Optimize customer acquisition, retention, and conversion through A/B testing and funnel analysis.
• Track and report KPIs such as traffic, CAC, ROAS, and CLV using GA4, Meta Business Suite, and Shopify analytics.
• Stay ahead of trends in digital commerce, automation, and omnichannel integration.

Skills

Omnichannel

SEO

SEM

Google Ads

Meta Ads

Email automation

CRM systems

Data-driven

Communication

Leadership

Project management

Education

Bachelor’s degree in Marketing

Master’s degree preferred

Tools

Shopify

Google Analytics 4

Job description

Digital Marketing Manager

Role Overview

We’re looking for a results-driven Digital Marketing Managerwith a passion for e-commerce acceleration and omnichannel strategyto join our dynamic team.

In this role, you’ll lead the digital growth agenda across multipleonline platforms — driving performance, optimizing customer journeys,and delivering measurable results across paid, owned, and earned channels.

You’ll work closely with cross-functional teams including creative,tech, sales, and analytics to execute high-impact campaigns thatstrengthen brand presence and boost online conversion.

Key Responsibilities

• Develop and execute data-led digital marketing strategies focused one-commerce growth and omnichannel performance.
• Develop and execute a holistic digital marketing strategy aligned withbusiness goals, encompassing SEO, SEM, social media marketing,email marketing, content marketing, and display advertising.
• Plan and manage multi-channel campaigns across Google Ads, Meta,TikTok, YouTube, email, SEO, and marketplaces.
• Plan, implement, and measure the performance of all digital marketingcampaigns by analyzing key metrics including ROI, KPIs, website traffic,and conversion rates to identify trends and optimization opportunities.
• Optimize customer acquisition, retention, and conversion throughcontinuous A/B testing and funnel analysis.
• Track and report key KPIs such as traffic, CAC, ROAS, and CLV usingtools including GA4, Meta Business Suite, and Shopify analytics.
• Stay ahead of trends in digital commerce, automation,and omnichannel integration.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or Digital Media.Master’s degree preferred.
• 5+ years of experience in digital marketing with a strong focuson e-commerce acceleration and performance campaigns.
• Proven experience managing omnichannel strategies acrossonline and retail environments.
• Strong knowledge of SEO, SEM, Google Ads, Meta Ads,email automation, CRM systems, and analytics platforms.
• Experience with Shopify, Google Analytics 4,and data-driven decision-making.
• Analytical mindset with the ability to interpret complex dataand translate insights into action.
• Excellent communication, leadership, and project management skills.

What We Offer

• A creative and collaborative environment that values innovation and results.
• Opportunity to lead high-impact digital projects across multiple regions.
• Competitive salary and performance-based incentives.
• Professional growth and development opportunities.