Digital Marketing Executive

AccorHotel; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Accor in Dubai seeks a Digital Marketing Executive to support the hotels' overall marketing strategy with emphasis on performance campaigns for Food & Beverage and rooms, plus social media and digital analytics. You will drive traffic, engagement and conversions across key channels while ensuring content remains on-brand and aligned with Accor/Fairmont guidelines.

The role includes coordinating content on landing pages, collaborating with corporate teams, and assisting with email marketing, CRM,

Qualifications

• 13 years' experience in digital marketing.
• Strong writing skills in English; Arabic is an advantage.
• Basic understanding of social media platforms and best practices.
• Email marketing and CRM basics.
• Website content management and SEO fundamentals.
• Experience with Google Analytics (GA4) and dashboards is an advantage.

Responsibilities

• Support hotel content on landing pages (offers, rooms, dining, meetings, spa).
• Coordinate with corporate e-commerce and brand teams for accurate, SEO-friendly content.
• Upload and update offers images and copy ensuring brand compliance.

Skills

Digital marketing

Content creation

Social media

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Canva

Photoshop

Job description

The Digital Marketing Executive will support the hotels overall marketing strategy with a strong focus on performance Food & Beverage and rooms campaigns social media and digital analytics. The role will help drive traffic engagement and conversions across our key channels while ensuring all content is on-brand and aligned with Accor/Fairmont guidelines.

Website &

• Support the management and optimization of hotel content on and related landing pages (offers rooms dining meetings spa).
• Coordinate with corporate e-commerce and brand teams to ensure content is accurate up to date and SEO-friendly.
• Upload and update offers images and copy as required ensuring brand compliance.

Performance Marketing & OTAs (Support Role)

• Assist in coordinating with internal and external stakeholders on paid search display metasearch and OTA marketing (e.g. BNSA TravelAds MMT Sojern Koddi) when applicable.
• Track collect and consolidate performance reports from various channels and prepare simple dashboards/recaps for the Director of Marketing.

Social Media & Content Creation

• Support the planning and scheduling of content across social media channels (Instagram Facebook TikTok LinkedIn etc.).
• Coordinate content shoots assist with briefs and liaise with photographers videographers and agencies.
• Draft captions and basic copy for social media posts newsletters and digital banners aligned with the brand tone of voice.

Email Marketing & CRM

• Assist with preparation of EDMs (copy images links testing) in coordination with the cluster/corporate CRM team.
• Ensure all links UTMs and tracking parameters are correctly implemented to measure campaign performance.

Analytics & Reporting

• Support the tracking and reporting of key KPIs (traffic engagement conversions ROAS etc.) using tools such as GA4 social media insights and OTA dashboards.
• Prepare regular reports and basic insights to help optimize campaigns and highlight opportunities or issues.

Coordination & Administration

• Liaise with internal departments (Rooms F&B Revenue Sales) to collect information offers and updates for digital channels.
• Assist with vendor coordination (agencies platforms partners) and basic administrative tasks (POs quotations follow-ups).
• Ensure all digital materials follow brand guidelines and are approved prior to publication.

Qualifications :

• Bachelors degree in Marketing Digital Marketing Communications Business or related field.
• 13 years experiencein digital marketing preferably in hospitality travel Food & Beverage or lifestyle industries (internships and trainee roles can be counted).
• Basic understanding of:
  • Social media platforms and best practices
  • Email marketing and CRM basics
  • Website content management and SEO fundamentals
  • Online advertising concepts (paid search display social ads)
• Experience with Google Analytics (preferably GA4)and social media insights dashboards is an advantage.
• Familiarity with design tools (Canva basic Photoshop or similar) is a plus.
• Strong writing skills in English; Arabic is an advantage.
• Highly organised detail-oriented and comfortable managing multiple tasks and deadlines.
• Eager to learn proactive and collaborative with a genuine interest in digital trends and hospitality.

Additional Information :

Visa Requirements:

Please note that you must be eligible to live and work in the United Arab Emirates. We will assist successful applicants with the visa process and provide flights and accommodation.

Why work for Accor

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day making sure that work brings purpose to your life so that during your journey with us you can continue to explore Accors limitless possibilities. By joining Accor every chapter of your story is yours to write and together we can imagine tomorrows hospitality. Discover the life that awaits you at Accor visit what you love care for the world dare to challenge the status quo! #BELIMITLESS

Remote Work :

No

Employment Type :

Full-time